Fits You Like a Tif­fany T

Q& A with Francesca Am­fithe­atrof, De­sign Direc­tor, Tif­fany & Co.

Where Las Vegas - - WHERE NOW - — By Jennifer McKee

A grad­u­ate of Lon­don’s Cen­tral Saint Martin’s and Royal Col­lege of Art, Francesca Am­fithe­atrof turned heads de­vel­op­ing jew­elry for Chanel, Marni and Fendi, and has sold her de­signs in­ter­na­tion­ally at the Mu­seum of Mod­ern Art in New York and Co­lette in Paris. She’s brought a new aes­thetic to the United States’ largest lux­ury jew­elry com­pany with the Tif­fany T col­lec­tion, the first com­pletely new col­lec­tion launched there in decades.

What, to you, were the most cru­cial de­sign el­e­ments for the Tif­fany T col­lec­tion? What in­spired the col­lec­tion?

“T” felt like a nat­u­ral jump­ing- off point for my work here, a very ex­cit­ing begin­ning. “T” pays homage to the Tif­fany name, but it also has a ver­ti­cal­ity and an­gu­lar­ity that I as­so­ciate with the en­ergy and in­ten­sity of New York. Tif­fany T is sculp­tural and bold and very closely linked to the ar­chi­tec­ture of this city. There is a lot of New York in Tif­fany T, and by that I mean the re­lent­less move­ment, op­ti­mism and cre­ativ­ity you find on these streets. This is a place of courage and rein­ven­tion that con­stantly sparks cre­ativ­ity. Hon­estly, I can’t think of a more ex­cit­ing place I could pos­si­bly be.

What is your creative process?

Al­ways, al­ways, I start with a dream, some­thing I see in my head that won’t fade un­til I get it on pa­per. I love those ini­tial draw­ings, when any­thing is pos­si­ble and your mind is wide open. I like to start with a sketch to give the de­sign process a hu­man el­e­ment, a real touch. But I en­joy the en­tire process, the jour­ney of tak­ing a vivid idea and do­ing all the prac­ti­cal and tech­ni­cal think­ing that makes a piece pos­si­ble to pro­duce.

The Tif­fany & Co. style is iconic. How do you cre­ate an en­tirely new col­lec­tion that stands out but is true to Tif­fany’s her­itage?

The Tif­fany woman has a spring in her step. She makes her own rules and she doesn’t con­form. Tif­fany T is first and fore­most mod­ern and makes no apolo­gies for that. It’s for the cool girl about town who’s well-in­formed and has a han­dle on what’s hap­pen­ing, what’s now. She’s clever and smart and is very cer­tain of her­self and her sen­su­al­ity. What I love about Tif­fany T too, though, is that it’s demo­cratic. It’s an at­ti­tude, not an age.

What do you like best about be­ing part of Tif­fany & Co.?

Tif­fany has al­ways been a com­pany of great in­no­va­tors, great dream­ers who are con­stantly push­ing the bound­aries of what’s pos­si­ble with de­sign. This frame of mind links di­rectly back to the com­pany’s founder, Charles Lewis Tif­fany, who was an en­trepreneur long be­fore any­one even knew what that term meant. He was a fire­brand, a risk taker, some­one who con­stantly did things no one else had the courage to try. At Tif­fany, we carry for­ward that spirit of risk and vi­sion. We’re un­fet­tered by his­tor­i­cal styles or schools of de­sign, rather we cre­ate with a free­dom to make—and break—our own rules.

Francesca Am­fithe

atrof in­tro­duced Tif­fany & Co.’s first brand new col­lec

tion in decades.

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