My Maui Kirk Hub­bard

Reyn Spooner’s CEO shares his ideal day.

Where Maui - - Con­tents -

From pen­cil sketch to the fi­nal print, Reyn Spooner re­mains true to its con­sis­tent sen­ti­ment of nos­tal­gic looks and clas­sic de­signs. Kirk Hub­bard, pres­i­dent and CEO of Reyn Spooner, re­flects on the com­pany’s ded­i­ca­tion to fash­ion­able and trendy styles by pay­ing homage to the is­land’s revered past.

There are so many dif­fer­ent types of aloha print shirts, what makes Reyn Spooner de­signs dif­fer­ent?

With our de­signs, we try to have fun with our is­land ex­pe­ri­ences. We sim­ply ex­press what we en­joy about our life­styles and I be­lieve that is what makes us unique. It can be about our sugar cane in Hawai‘i, the fun we have while out in the ocean, na­tive plants we ap­pre­ci­ate, a story about the ‘ukulele. It is truly lim­it­less.

How do you come up with new de­signs each sea­son?

We have an amaz­ing de­sign team headed by Alice ChenGal­loway along with special is­land artists. De­signs are cre­ated and lit­er­ally pegged to our fu­ture de­sign walls. We strive to have a bal­ance in our col­lec­tions in the story told by the art­work.

What’s your fa­vorite part of the de­sign process?

It’s fun to see the story of the early voy­agers come to life in a de­sign or watch the story of the ‘i‘iwi bird and the lehua come to­gether.

What do you hope your cus­tomers will feel when they put on a Reyn Spooner shirt?

I hope our cus­tomers will be able to en­joy the aloha spirit when they wear our shirts. So many of our shirts are worn around the world and it’s nice that they can spread the aloha.

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