AMERICAN GIRL PLACE NEW YORK
In addition to the popular historical and contemporary doll collection, doll accessories, matching doll-and- girl clothing and a line of books, the store also boasts a restaurant, doll hair salon and a personal shopper service. 75 Rockefeller Plz., at W. 51st St., btw Fifth & Sixth aves., 877.247.5223.
BUILD-A- BEAR WORKSHOP ®
At this interactive store, shoppers craft their own furry friends and dress them in outfits, ranging from Mets or Yankees uniforms to hospital scrubs and ballerina tutus. 22 W. 34th St., btw Fifth & Sixth aves. No phone.
The East Village shop carries a variety of fun toys and knickknacks—from marionettes, small musical instruments, stuffed animals and other goodies for infants and children. 306 E. 9th St., at Second Ave., 212.473.5850.
A blue pixie- dust trail winds through the theme park’s magical New York City retail store, which boasts an extensive collection of merchandise. 1540 Broadway, btw W. 45th & W. 46th sts., 212.626.2910.
The only toy store endorsed by the International Brotherhood of Magicians offers an array of magic products, plus Blu-ray Discs, DVDs, collectible figurines, apparel, trading cards and storage materials for trading card collections. 421 Seventh Ave., 3rd fl., at W. 33rd St., 212.244.3633.
Collectible and limited- edition toys, art and apparel reflect urban culture and street fashion. 118 Prince St., btw Greene & Wooster sts., 212.966.6688.
THE LEGO STORE
An 8-foot-tall Statue of Liberty and New York City street scenes built from mini Legos inspire kids to create designs of their own. Purchase building blocks ranging from basic to special Lego sets and other products. 200 Fifth Ave., btw 23rd & 24th sts., 212.255.3217; 620 Fifth Ave., at 50th St., 212.245.5973.
A 10,000-square-foot interactive gaming paradise that features Nintendo Wii kiosks, branded merchandise, exclusive items and all the latest limited- edition and evergreen Nintendo games and consoles, plus free in-store gaming competitions for prizes. 10 Rockefeller Plz., at W. 48th St., 646.459.0800.
Shop for wooden toys and natural-fiber dolls and animals that are inspired by cultures from around the world. 32 N. Moore St., btw Varick & Hudson sts., 646.484.6845.
THE RED CABOOSE
This hobby shop offers a wide array of preconstructed model trains, boats, cars and planes. 23 W. 45th St., btw Fifth & Sixth aves., 212.575.0155.
TEICH TOYS & BOOKS
Children’s books, puzzles, kites and more are in stock at this colorful shop for families with babies on up through school-age kids. 573 Hudson St., at W. 11th St., 212.924.2232.
This large toy emporium features unique Japanese anime figures, collectibles and art toys from Japan and China. 91 Second Ave., btw E. 5th & E. 6th sts., 212.673.5424.