Crimson offers fresh approach to club scene
Think you’ve aged out of the Milwaukee club scene? Well, think again.
The Crimson Club, located in downtown West Allis, may offer the mix of style, sass and opportunity to dance that you’ve been missing.
The club, housed in a former martini bar at 7211 W. Greenfield Ave., exudes a sophisticated vibe and offers healthy options in food and drink.
On-site security personnel, a lighted parking lot and other amenities make the club a safe haven for people seeking an evening on the town, says co-owner and co-founder Jennifer Krueger.
“We are, of course, interested in the safety of all our guests,” says Krueger, who also works as a registered nurse. “We also want the Crimson Club to be an environment where guests feel safe to express themselves without fear of judgment.”
Krueger’s role as a nurse is just part of the health and safety pedigree found among the club’s owners and founders.
Her husband, Jeff, is a Milwaukee firefighter who has been a private DJ for 25 years. And their business partner, Lisa Lewis, is a yoga teacher.
“Jeff, Lisa and I are friends who met at an iconic, local nightclub. During a random conversation about Jeff’s DJ experiences, we identified that each of us, at some point in our lives, had aspirations of opening a nightclub,” Krueger says. “After many discussions, we recognized that our dreams could actually become a reality if we combined our individual experience, creativity and finances.”
The club, which had a soft opening Aug. 15, has partnered with local providers to create a menu of cocktails and “bar-bites.”
The menu offers homemade selections and sauces composed of fresh ingredients that limit the use of artificial colors, flavors and preservatives.
“We also have menu items that appeal to a variety of diet choices, including both gluten-free and vegetarian,” Krueger says. “The bar reflects this same quality by using freshly squeezed juices and our own simple syrups, and we’re exploring an organic soda line that we are excited to introduce to the area.”
The club’s ambience is sleek and modern, with hardwood floors suitable for dancing.
Keeping clientele moving is part of the plan, Krueger says, and some customers see a visit as part of their weekly aerobic workout, she adds.
Lewis also may add yoga classes to the club’s roster of activities, Krueger says.
The bar, managed by Kristen Chilcoat, has received rave reviews on its Facebook page — for the drinks’ fresh ingredients and vivid flavors.
The Crimson Club