Crim­son of­fers fresh ap­proach to club scene

Wisconsin Gazette - - Opinion - By Michael Muck­ian Con­tribut­ing writer

Think you’ve aged out of the Mil­wau­kee club scene? Well, think again.

The Crim­son Club, lo­cated in down­town West Al­lis, may of­fer the mix of style, sass and op­por­tu­nity to dance that you’ve been miss­ing.

The club, housed in a for­mer mar­tini bar at 7211 W. Green­field Ave., ex­udes a so­phis­ti­cated vibe and of­fers healthy op­tions in food and drink.

On-site se­cu­rity per­son­nel, a lighted park­ing lot and other ameni­ties make the club a safe haven for peo­ple seek­ing an evening on the town, says co-owner and co-founder Jen­nifer Krueger.

“We are, of course, in­ter­ested in the safety of all our guests,” says Krueger, who also works as a regis­tered nurse. “We also want the Crim­son Club to be an en­vi­ron­ment where guests feel safe to ex­press them­selves with­out fear of judg­ment.”

Krueger’s role as a nurse is just part of the health and safety pedi­gree found among the club’s own­ers and founders.

Her hus­band, Jeff, is a Mil­wau­kee fire­fighter who has been a pri­vate DJ for 25 years. And their busi­ness part­ner, Lisa Lewis, is a yoga teacher.

“Jeff, Lisa and I are friends who met at an iconic, lo­cal night­club. Dur­ing a ran­dom con­ver­sa­tion about Jeff’s DJ ex­pe­ri­ences, we iden­ti­fied that each of us, at some point in our lives, had as­pi­ra­tions of open­ing a night­club,” Krueger says. “Af­ter many dis­cus­sions, we rec­og­nized that our dreams could ac­tu­ally be­come a re­al­ity if we com­bined our in­di­vid­ual ex­pe­ri­ence, cre­ativ­ity and fi­nances.”

The club, which had a soft open­ing Aug. 15, has part­nered with lo­cal providers to cre­ate a menu of cock­tails and “bar-bites.”

The menu of­fers home­made selec­tions and sauces com­posed of fresh in­gre­di­ents that limit the use of ar­ti­fi­cial colors, fla­vors and preser­va­tives.

“We also have menu items that ap­peal to a va­ri­ety of diet choices, in­clud­ing both gluten-free and veg­e­tar­ian,” Krueger says. “The bar re­flects this same qual­ity by us­ing freshly squeezed juices and our own sim­ple syrups, and we’re ex­plor­ing an or­ganic soda line that we are ex­cited to in­tro­duce to the area.”

The club’s am­bi­ence is sleek and mod­ern, with hard­wood floors suit­able for danc­ing.

Keep­ing clien­tele mov­ing is part of the plan, Krueger says, and some cus­tomers see a visit as part of their weekly aer­o­bic work­out, she adds.

Lewis also may add yoga classes to the club’s ros­ter of ac­tiv­i­ties, Krueger says.

The bar, man­aged by Kris­ten Chilcoat, has re­ceived rave re­views on its Face­book page — for the drinks’ fresh in­gre­di­ents and vivid fla­vors.

The Crim­son Club

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