Mara Hoff­man Over­hauled Her Aes­thet­ics, And Ethics

WWD Digital Daily - - News -

The de­signer took her­self off a solid growth tra­jec­tory in the name of kin­der, chicer fash­ion.

Three years ago, Mara Hoff­man hit a wall. Her then 15-year-old busi­ness was in ex­pan­sion mode, driven by the print­heavy, beach-y, bo­hemian con­tem­po­rary that put her on the map yet with which she felt less and less in tune. “I had re­ally

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