Pri­maLoft Fast-Tracks Sus­tain­abil­ity, Re­fines Tech­nol­ogy

WWD Digital Daily - - The Reviews - BY TRACEY GREENSTEIN

Pri­maLoft, a ma­te­ri­als science com­pany, said it has in­tro­duced its first in­su­la­tions made en­tirely from post­con­sumer re­cy­cled ma­te­rial. The tech­nolo­gies will be on dis­play at the Out­door Re­tailer Sum­mer Mar­ket in Den­ver on July 22 to 26.

Its PCR tech­nol­ogy is of­fered within Sil­ver In­su­la­tion, Black In­su­la­tion and Gold In­su­la­tion Luxe, which are all com­posed of 100 per­cent PCR ma­te­rial. The com­pany noted that its Sil­ver and Black PCR in­su­la­tions are de­vel­oped through a pro­pri­ety process that in­volves re­con­struct­ing re­cy­cled plas­tic bot­tle chips into high-per­for­mance fibers. The firm said it aims for 90 per­cent of Pri­maLoft in­su­la­tion prod­ucts to have at least 50 per­cent PCR con­tent by 2020.

Pri­maLoft has saved more than 84.7 mil­lion plas­tic bottles from land­fills and con­verted them into pre­mium in­su­la­tion tech­nolo­gies, ac­cord­ing to the firm. Through its “Re­lent­lessly Re­spon­si­ble” pro­gram, the firm un­der­scores its goal “to pro­vide sus­tain­able so­lu­tions through­out its busi­ness in or­der to lessen its im­pact on the earth,” and pledge to “[work] dili­gently to re­duce its foot­print through the sup­ply chain with an em­pha­sis on find­ing so­lu­tions for re­duc­ing en­ergy, car­bon emis­sion re­duc­tion, uti­liz­ing biodegrad­able prod­ucts and in­cor­po­rat­ing nat­u­ral plant-based fibers in its prod­ucts.”

Mike Joyce, pres­i­dent and chief ex­ec­u­tive of­fi­cer of Pri­maLoft, said the firm “is com­mit­ted to us­ing per­for­mance to drive our sus­tain­abil­ity ef­forts, as a part of our com­mit­ment to be­ing ‘Re­lent­lessly Re­spon­si­ble.’” The ceo went on to note that the ad­vanced tech­nolo­gies used in the prod­uct “build upon the wide va­ri­ety of choices we of­fer our brand part­ners who are look­ing to in­cor­po­rate sus­tain­able ma­te­ri­als into their lines.”

“We are strik­ing an ideal balance be­tween per­for­mance and sus­tain­abil­ity, ad­vanc­ing our prod­ucts with­out sac­ri­fic­ing ei­ther char­ac­ter­is­tic,” Joyce said. “This is only a start. We will con­tinue to be Re­lent­lessly Re­spon­si­ble in our pur­suit of re­duc­ing our en­vi­ron­men­tal foot­print.”

Brands fea­tur­ing Pri­maLoft’s 100 per­cent PCR tech­nolo­gies for sum­mer and fall 2019 col­lec­tions in­clude Quick­sil­ver, Roxy and Rossignol. Ecologically minded mountain sports brand Vaude said it will con­vert all of its prod­ucts out­fit­ted with Sil­ver and Black in­su­la­tions to the 100 per­cent PCR ver­sions by sum­mer 2019. Aaron Bit­tner, head of ap­parel divi­sion at Vaude, said, “One of our key goals is to in­crease the use of sus­tain­able so­lu­tions that de­liver the same per­for­mance con­sumers ex­pect in our ap­parel. Pri­maLoft, a long-stand­ing in­gre­di­ent part­ner, pro­vides sus­tain­able tech­nol­ogy en­abling us to use high-per­for­mance in­su­la­tions made from 100 per­cent re­cy­cled ma­te­rial for the first time.”

The com­pany cre­ated in­su­la­tions made en­tirely from post­con­sumer re­cy­cled ma­te­rial.

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