About the Test And Judges
This is a blind test, panelists are given vials of unidentified scent to judge impartially. Each of them gives a score ranging from 1 (forgettable) to 10 (unforgettable) and the numbers are computed into a final grade. The judges, led by chairman Michael Edwards, also make critiques, which are unattributed to encourage candor. The most promising scents are picked for judging in an effort to find and showcase excellence. WWD buys the products at retail, like any other consumer.
Nathalie Pichard Owner of training and evaluation
Author of "Fragrances of the World" and "Perfume Legends."
Victoria Frolova Fragrance industry analyst and
Bois de Jasmin editor.
Ceo of sensory storytelling agency Austin Advisory Group.
Christophe Laudamiel Master perfumer
Luca Turin Biophysicist and perfume critic for arabia.style.com.
Jean- Claude Delville
Senior perfumer at Drom.
Founder of PerfumeKev LLC.
Cocreator of Roos & Roos Co.