Hope Stock­holm

WWD Digital Daily - - News -

DE­SIGNER: Frida Bard

BACK­STORY:

Founded in 2001 by friends Ann Ringstrand and Ste­fan Söder­berg, Hope's hon­est and direct de­sign aes­thetic mixes con­tem­po­rary tai­lor­ing and util­i­tar­ian in­flu­ences. Since 2017, all of the brand's gar­ments carry both men's and women's siz­ing — a way to en­cour­age peo­ple to ex­plore the range free of con­ven­tional gen­der-based norms.

KEY ITEMS/SIG­NA­TURES:

Tai­lor­ing and util­i­tar­ian wear with key items such as trousers, shirts and out­er­wear.

PRICE POINTS:

Prices range from $65 for a T-shirt to $600 for out­er­wear.

BIG­GEST MIS­CON­CEP­TION ABOUT YOUR COUN­TRY:

“That there are po­lar bears strolling through the streets.”

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