New Man At Gant
The Patrik Nilsson era at Gant has ended.
On Tuesday, the Sweden-based men's brand elevated Brian Grevy, chief marketing officer, to chief executive officer, succeeding Nilsson, who has left the brand after a four-year run.
“Brian has been a key player in the global management team and I am happy to appoint him as ceo,” said Thierry Guibert, chairman of the board. “His understanding of how to transform brands in today's rapidly changing retail environment has already proven invaluable for growth at Gant.”
Grevy has 20 years of businesses management experience. He joined Gant in June
2016. Before that, he served as general manager of training at Adidas.[protected-iframe id=”d187c8657695eecd5051252ed07218da-81433431-74492784” info=”d187c8657695eecd5051252ed07218da” width=”1” height=”1” frameborder=”0” scrolling=”no”]
As ceo, his first priority is to “develop a strategy that continues to build value for the consumer, and also ensures further growth for Gant,” the company said“Gant has a tremendous heritage and great potential — which is why I