Michael Kors Holdings Ltd. now has a capsule golf line for men's.
According to the company, “Michael Kors has specifically developed a range of co-branded golf polos, in conjunction with the U.S. Golf Association, for fans to purchase on-site at the 118th U.S. Open at Shinnecock Hills Golf Club, as well as select Michael Kors stores and at michaelkors. com.”
The U.S. Open begins on Thursday and ends on Sunday.
According to Mary Lopuszynski, senior director of merchandise and licensing at the U.S. Golf Association, the capsule has about eight to 10 shirts and two outerwear options. The shirts have an average price point of $86 and the outerwear is at $120.
Lopuszynski said the U.S. Open Merchandise Pavilion averages between 37,000 and 42,000 square feet, depending on location. The event, held every June, changes venue each year. This year's tent will have 60 registers to handle the transactions, and the weekend — closer to the end of the Championship — is expected to see the most traffic. Lopuszynski said about 80 percent of the apparel merchandise is men's, and 20 percent is women's.
— VICKI M. YOUNG