Color Your Sweat

WWD Digital Daily - - Fashion Scoops -

C.P. Com­pany is cel­e­brat­ing its her­itage with a be­spoke project launch­ing on Nov. 1.

The Ital­ian sports­wear brand will pay homage to its his­tory rooted in the gar­ment dye­ing tech­nique of util­i­tar­ian, func­tional sports­wear, which it pi­o­neered in the early Seven­ties.

Named “Be­spoke Colour,” the project will al­low users to cus­tomize the sig­na­ture heavy fleece gog­gle hoodie with any avail­able Pan­tone color through a ded­i­cated plat­form on the brand's web site. Upon choos­ing their fa­vorite shade, cus­tomers will re­ceive a fabric sam­ple be­fore the item goes into ac­tual pro­duc­tion and is de­liv­ered within two weeks. Re­tail­ing at 260 eu­ros, the hooded sweat­shirt will come ac­com­pa­nied by a color-coded tag and cus­tom­ized gog­gle lenses.

C.P. Com­pany's cus­tomers can al­ready reg­is­ter on­line at the brand's web site to gain ac­cess to the ser­vice, which will be ini­tially avail­able in a lim­ited num­ber.

The com­pany said this marks just a teaser of a broader be­spoke project, which will tar­get a larger se­lec­tion of prod­ucts start­ing early next year at the same time when the brand is ex­pected to open its first Mi­lan flag­ship.

Founded in Bologna, Italy, in 1971 by Mas­simo Osti, C.P. Com­pany pi­o­neered the gar­ment-dye­ing tech­nique on a vast range of fabrics and ma­te­ri­als in­clud­ing ny­lon in the Seven­ties. The first gog­gle jacket — with driv­ing glasses built into its hood — was in­tro­duced in 1988 and then re­worked in sev­eral styles, un­til to­day.

Hong Kong-based Tris­tate Hold­ings Ltd. ac­quired C.P. Com­pany in 2015 from for­mer owner FGF In­dus­try SpA for an undis­closed sum.

— MARTINO CARRERA

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