New Role for Yumi Shin at Bergdorf’s

The veteran of lux­ury re­tail also has deep ex­pe­ri­ence in dig­i­tal com­merce.

WWD Digital Daily - - News - BY SHARON EDELSON

Yumi Shin, a for­mer Saks Fifth Av­enue ex­ec­u­tive who was in­te­gral to build­ing Saks’ dig­i­tal busi­ness, has been named ex­ec­u­tive buy­ing di­rec­tor of Bergdorf Good­man, the Man­hat­tan-based re­tailer said Tues­day.

Shin, who will start her new role on Oct. 22, will re­port to Darcy Penick, Bergdorf’s pres­i­dent. The an­nounce­ment is Penick’s first key ap­point­ment since join­ing Bergdorf’s in early Septem­ber and rep­re­sents par­ent Neiman Mar­cus Group’s strat­egy to ac­cel­er­ate the store’s dig­i­tal trans­for­ma­tion.

Shin, who be­gan her ca­reer at Bar­neys New York in 1997, will over­see all of Bergdorf’s prod­uct cat­e­gories both in-store and on­line.

Be­sides Saks, Shin led mer­chan­dis­ing teams across many cat­e­gories, en­com­pass­ing both brick-and-mor­tar and dig­i­tal, at Prada. At Saks, Shin played a key role in help­ing drive the re­tailer’s dig­i­tal busi­ness as chief site mer­chant prior to or­ga­ni­za­tional changes that led to an om­nichan­nel struc­ture.

Shin launched most of the im­por­tant lux­ury brands on­line across all cat­e­gories at Saks and drove to­tal out­size growth in on­line sales. Her most re­cent role at Saks was se­nior vice pres­i­dent, gen­eral mer­chan­dise man­ager of women’s de­signer ready-towear, hand­bags and soft ac­ces­sories.

“Yumi’s ex­pan­sive 20-year ex­pe­ri­ence in lux­ury re­tail, both through brick-and­mor­tar and on­line chan­nels, makes her the ideal can­di­date for this po­si­tion,” Penick said. “With her proven track record of suc­cess in spe­cialty re­tail and ver­ti­cally in­te­grated lux­ury brands,

I’m con­fi­dent she will lead Bergdorf Good­man in mer­chan­dis­ing ex­cel­lence to achieve our goals.”

Neiman Mar­cus Group, show­ing rev­enue gains, sub­stan­tially nar­rowed its loss for its fis­cal fourth quar­ter ended July 28 to $75.3 mil­lion, from $366.3 mil­lion in the prior year. The fourth quar­ter marked the fourth con­sec­u­tive pe­riod of pos­i­tive sales in­creases. Neiman Mar­cus Group in fis­cal 2018 re­ported to­tal rev­enues of $4.90 bil­lion, rep­re­sent­ing an in­crease in com­pa­ra­ble rev­enues of 4.9 per­cent.

Yumi Shin

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