Pat McGrath Labs Part­ners With The Met

WWD Digital Daily - - News - BY ALEXA TI­ET­JEN

Pat McGrath Labs and The Met­ro­pol­i­tan Mu­seum of Art are back with a sec­ond drop.

Af­ter an ini­tial col­lab­o­ra­tion that de­buted af­ter the Met Gala in May, The Met Store is un­veil­ing a sec­ond lim­it­ededi­tion line with Pat McGrath Labs. Span­ning both cos­met­ics and ap­parel, The Adorned Col­lec­tion is in­spired by jew­elry that will be fea­tured in an up­com­ing ex­hi­bi­tion called “Jew­elry:

The Body Trans­formed,” open­ing at The Met on Nov. 12.

“The ex­clu­sive Pat McGrath Labs x The Met The Adorned col­lec­tion is ab­so­lutely leg­endary and I am thrilled to ex­plore the in­ter­sec­tion of adorn­ment and artistry,” says McGrath. “The part­ner­ship is a true tes­ta­ment that there are no lim­its when it comes to cre­ativ­ity and col­lab­o­ra­tion.”

Pat McGrath Labs is the first beauty brand to be sold at The Met. In July, the la­bel re­ceived a $60 mil­lion mi­nor­ity in­vest­ment from Eu­razeo Brands. Terms of the deal were not dis­closed, but in­dus­try sources es­ti­mated that the firm took a 5 to 8 per­cent stake in the busi­ness at a val­u­a­tion of more than $1 bil­lion.

Pat McGrath Labs pre­vi­ously re­ceived

$88 mil­lion in ex­ter­nal fund­ing in 2016. In­dus­try sources said the busi­ness is ex­pected to do more than $60 mil­lion in re­tail sales for 2018.

“Jew­elry: The Body Trans­formed” is ex­pected to fea­ture nearly 230 items, in­clud­ing head­dresses, ear or­na­ments, brooches, belts, neck­laces, rings, sculp­tures, paint­ings, prints and pho­to­graphs from a range of time pe­ri­ods. Eight of these items — in­clud­ing a Baroque pearl and enamel pen­dant, a parure of 19th-cen­tury cameos, an Edo pe­riod Ja­panese lac­quer comb, an amethyst comb and a 13th-cen­tury nose or­na­ment — will be fea­tured in the graphic punk col­lages on the pack­ag­ing for the Pat McGrath Labs’ Adorned Col­lec­tion.

The line will con­sist of a spe­cial edi­tion of the Mother­ship V: Bronze Se­duc­tion Eye­shadow Pal­ette — cur­rently sold out with a wait­list of “thou­sands,” ac­cord­ing to a rep for the brand — as well as Lust: Gloss in Alien­gelic, which de­buted dur­ing the first Met col­lab­o­ra­tion, and Blitz Gold. Prices range from $38 to $125.

As with the first Pat McGrath Labs x The Met line, The Adorned Col­lec­tion will also in­clude lim­ited-edi­tion T-shirts in uni­sex siz­ing. Prices range from $75 for a short-sleeve op­tion to $95 for a long-sleeve one. Ap­parel in the orig­i­nal Pat McGrath Labs x The Met col­lec­tion ranged in price from $62 to $82.

The Adorned Col­lec­tion will be sold at the mu­seum’s store and on­line at store. met­mu­seum.org and patm­c­grath.com start­ing to­day.

Span­ning cos­met­ics and ap­parel, The Adorned Col­lec­tion is in­spired by an ex­hibit com­ing to the mu­seum next month.

Pat McGrath Labs x The Met lim­ited-edi­tion Mother­ship V: Bronze Se­duc­tion Eye Pal­ette, $125.

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