Old New Ad­dress

WWD Digital Daily - - In Focus -

Gior­gio Ar­mani plans to re­lo­cate his sig­na­ture brand flag­ship from Via Mon­te­napoleone to the orig­i­nal and sto­ried ad­dress on Via Sant’An­drea. That unit opened in 1983 un­til the de­signer moved his flag­ship to the nearby tony shop­ping street of Via Mon­te­napoleone in 2008.

The Via Sant’An­drea space housed the Ar­mani/Casa col­lec­tion from 2010 un­til 2017, when that line also moved to the for­mer De Padova space — a pil­lar in the his­tory of the city’s de­sign — on Corso Venezia.

“I’m leav­ing the Mon­te­napoleone bou­tique be­cause I pre­fer to re­turn to the store I own on Via Sant’An­drea 9,” the de­signer said on Tues­day. “It’s where I opened the first Gior­gio Ar­mani bou­tique, on what was — and still is — con­sid­ered one of the most dis­creet and so­phis­ti­cated streets of Mi­lan’s Fash­ion District.”

Ad­di­tional de­tails in terms of tim­ing and de­sign were not avail­able.

Ac­cord­ing to spec­u­la­tion, Louis Vuit­ton, al­ready a neigh­bor of Ar­mani’s on Via Mon­te­napoleone, is in­ter­ested in tak­ing over the space and ex­pand, but the com­pany in Mi­lan had no com­ment.

Pre­sent­ing the 21,600-square­foot store’s new con­cept on Via Mon­te­napoleone in Septem­ber 2008, which Ar­mani him­self de­signed, he touted func­tion­al­ity and ra­tio­nal­ity. Cov­er­ing three lev­els, the unit is lo­cated in the stately, his­tor­i­cal 16th-cen­tury Palazzo Tav­erna, a build­ing uniquely shaped as styl­ized tongs, with two en­trances on Via Mon­te­napoleone. — LUISA ZARGANI

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