Com­bin­ing The World

WWD Digital Daily - - In Focus -

the in­dus­try’s top pho­tog­ra­phers bring these iconic cov­ers to life shoot­ing with Pixel 3.”

“Tak­ing pho­tos and videos is one thing you do most on your phone, so we set out to de­liver the best pho­tog­ra­phy ex­pe­ri­ence,” Hayes said.

Raul Martinez, chief cre­ative at Condé, ad­mit­ted the shoot­ing of cov­ers with a mo­bile phone cam­era “was a com­pelling chal­lenge,” but ul­ti­mately, he said the tech­nol­ogy im­pressed “even our most dis­cern­ing pho­tog­ra­phers.”

“Tech­nol­ogy has en­abled our cre­ative teams to cre­ate con­tent in new and dif­fer­ent ways, bring­ing a new level of sto­ry­telling to our au­di­ences,” Martinez added. “To­day, we shot cov­ers with the cam­era in the phone be­cause its tech­nol­ogy has ad­vanced. To­mor­row, it will take us fur­ther.” — KALI HAYS The changes keep com­ing at Condé Nast and it ap­pears a con­tin­ued con­sol­i­da­tion with in­ter­na­tional op­er­a­tions has claimed chief dig­i­tal of­fi­cer

Fred San­tarpia.

In a memo to staffers high­light­ing the cor­po­rate and op­er­a­tional ben­e­fits of blend­ing more with Condé Nast In­ter­na­tional, chief ex­ec­u­tive of­fi­cer Bob Sauer­berg didn’t ac­tu­ally get to San­tarpia’s exit un­til al­most the end. He first wrote of “the col­lab­o­ra­tion be­tween Co/Lab and Condé Nast In­ter­na­tional’s prod­uct and tech­nol­ogy teams,” the launch of a new in­ter­na­tional plat­form, the “months of hard work” it took and how all of the col­lab­o­ra­tive de­vel­op­ments are “the start of a new era, where our dig­i­tal and tech­nol­ogy in­no­va­tion can have a global im­pact.”

It wasn’t un­til even more talk of “com­mon goals” be­tween do­mes­tic and in­ter­na­tional op­er­a­tions, in­clud­ing the two com­pa­nies work­ing to­gether more on prod­uct and tech de­vel­op­ment, sup­plier ne­go­ti­a­tions and fash­ion show prod­ucts, that Sauer­berg got to San­tarpia, who is leav­ing in about two weeks.

San­tarpia was the first to an­nounce the de­par­ture on In­sta­gram and Twit­ter, say­ing it is his de­ci­sion to leave. He worked with Condé for al­most seven years, first join­ing Condé Nast En­ter­tain­ment be­fore be­ing pro­moted to lead dig­i­tal in 2014.

“Un­for­tu­nately, there’s never a good time to say good­bye, but with the com­pany’s dig­i­tal foun­da­tion set, this is the right time for me to say farewell,” San­tarpia wrote.

Sauer­berg noted that San­tarpia “has been a great dig­i­tal leader, shep­herd­ing our nascent busi­ness through the con­tin­ued de­vel­op­ment of Copi­lot and Spire and the cul­tural foun­da­tion from which we evolved.”

“Through dra­matic up­grades to our dig­i­tal prod­ucts and per­for­mance, the abil­ity to scale and mon­e­tize our au­di­ence and the de­vel­op­ment of crit­i­cal dig­i­tal part­ner­ships, he suc­cess­fully helped pave the way for a co­he­sive global ef­fort and we will build on that foun­da­tion,” Sauer­berg con­tin­ued.

A re­place­ment for San­tarpia has not been named, but Sauer­berg noted that he will be work­ing with San­tarpia’s re­main­ing lead­er­ship team “to en­sure a seam­less tran­si­tion.”

San­tarpia’s team has shrunk this year. At least three dig­i­tal op­er­a­tives have al­ready left, a big chunk of a rel­a­tively small team, in­clud­ing Matt Starker, who was gen­eral man­ager of dig­i­tal.

These ex­its may well be re­lated to Condé’s clearly deep­en­ing ef­forts to work with its in­ter­na­tional arm, and it seems the pub­lisher may be inch­ing to­ward op­er­a­tions that de­lin­eate be­tween the two halves much less. Condé Nast Trav­eller in the U.S. is al­ready set to op­er­ate as a sin­gle en­tity with the U.K. ver­sion, an ef­fort of con­sol­i­da­tion that could end up be­ing re­peated.

Also in Sauer­berg’s memo (again be­fore he got to San­tarpia’s exit), is that the prod­uct and tech­nol­ogy teams of do­mes­tic and in­ter­na­tional Condé will now be op­er­ated jointly. They will be led by Ed Cu­dahy of Amer­i­can Condé and Lee Wilkin­son of in­ter­na­tional and re­port to Sauer­berg and Wolf­gang Blau, pres­i­dent of in­ter­na­tional.

“This move pre­sents a huge op­por­tu­nity to cre­ate a global prod­uct and tech­nol­ogy team that will en­able both com­pa­nies to grow and thrive in the com­ing years,” Sauer­berg said. — K.H.

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