Ex­pand­ing South

WWD Digital Daily - - News -

Au­then­tic Brands Group, the brands owner, mar­ket­ing and en­ter­tain­ment com­pany, has launched Thalia Sodi, a women's ap­parel la­bel, for the Mex­i­can mar­ket.

Thalia Sodi has in­tro­duced a ready-to-wear col­lec­tion for fall/win­ter at 50 Pro­moda lo­ca­tions in Mex­ico City and the metropoli­tan area.

The col­lec­tion in­cludes 100 styles of blouses, dresses, pants, jeans, sweaters and jack­ets in four dif­fer­ent cap­sules, in­clud­ing an­i­mal prints and metallics. Re­tail prices range from $25 to $108.

The brand will in­tro­duce in­ti­mates, ath­letic wear and hand­bags in the com­ing year, and will ex­pand to a to­tal of 150 Pro­moda doors na­tion­wide by the end of 2019.

Pro­moda, which has 160 store lo­ca­tions in Mex­ico's main cities and in more than 28 states of the Mex­i­can Re­pub­lic, is the lead­ing re­tailer in Axo Group's off-price di­vi­sion.

Thalia, a singer, song­writer, ac­tress, en­tre­pre­neur and fash­ion de­signer, is con­sid­ered one of the best-sell­ing Mex­i­can and Latin mu­si­cians. Thalia has 15 num­berone sin­gles and more than 50 mil­lion al­bums sold world­wide.

She has also starred in sev­eral te­len­ov­e­las that have been trans­lated in nu­mer­ous lan­guages and have aired in more than 180 coun­tries. She has 43 mil­lion so­cial me­dia fol­low­ers around the world.

“Mex­ico holds a spe­cial place in my heart and I'm so ex­cited to launch my brand-new ap­parel col­lec­tion at Pro­moda,” said Thalia Sodi. “Draw­ing in­spi­ra­tion from my own per­sonal style, the line is mod­ern, fem­i­nine and youth­ful.”

As part of the launch, Pro­moda un­veiled a brand im­age cam­paign fea­tur­ing Thalia across print, dig­i­tal and so­cial me­dia, as well as through out-of-home in­clud­ing bill­boards and tran­sit.

Glossier opened its first NewYork flag­ship, on Lafayette Street.

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