New Bride

WWD Digital Daily - - Wwd -

“A girl who is used to wear­ing streetwear dur­ing the day, who goes to work in sneak­ers and jeans, wouldn't feel dis­guised in one of these dresses. They're for cool, dy­namic women who aren't in­ter­ested in re­sem­bling princesses on their big day,” said Rabih Kay­rouz of his bridal line, La Mar­iée, launch­ing to­day at L'Eclaireur.

“It's not a masked ball, it's her day, her wed­ding. She should be wear­ing the dress, and not the other way round,” he added.

Heba Me­nassa, Kay­rouz's head of stu­dio, un­veiled a look from the line — an A-shaped Mikado T-shirt dress with pock­ets, em­broi­dered with spe­cial opals pro­duced by Swarovski — at the civil cer­e­mony for her wed­ding in Paris in May. (She opted for a cus­tom-made gown by the de­signer for the big day in Beirut in Au­gust.)

His­tor­i­cally, Kay­rouz has been de­sign­ing wed­ding dresses since he launched his la­bel 20 years ago. “It was a fun ex­pe­ri­ence, and it also taught me a lot,” he said.

But for his ready-to-wear bridal line, mark­ing the 10th an­niver­sary of the Le­banese de­signer be­ing based in Paris, he wanted to do some­thing that “looked like cou­ture, be­spoke pieces in terms of qual­ity,” but that were cooler in at­ti­tude — “light dresses for girls who want to dance and have fun on that day.

“Lots of women to­day are not in the mood to have to wait six months for a dress and do fit­tings. Most women have jobs, they don't have the time,” he said.

In amongst the bridal line's 15 sil­hou­ettes is a white silk “smok­ing” and em­broi­dered silk T-shirt. The range of purist long gowns, mean­while, in­cludes a fluid muslin-and-lace style with a small bust and tiered skirt, and a dress that re­mains fit­ted down to the waist then erupts into a full skirt. The pal­ette is based on shades of ivory; ma­te­ri­als in­clude muslin, guipure cot­ton, silk toile, gauze and lace.

L'Eclaireur's rue Boissy d'An­glas store has the ex­clu­sive on the line for the first six months. The plan is to start with a fo­cus on one col­lec­tion per year, with prices rang­ing from 1,835 eu­ros to 9,500 eu­ros.

Kay­rouz presents his main ready-to-wear line dur­ing cou­ture

A look from the La Mar­iée line.

Anya Hind­march’s new “La­belled” range.

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