To-Do List

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Anya Hind­march has been shift­ing her brand's at­ten­tion to­ward im­mer­sive re­tail and com­mu­nity build­ing, with her lat­est event aimed at help­ing peo­ple get their act to­gether. Later this week, she'll be­gin host­ing a series of talks and work­shops cel­e­brat­ing the beauty of or­ga­ni­za­tion, the pu­rity of the un­clut­tered in­box and the ne­ces­sity of the to-do list.

The four-day series of events, which be­gin on Thurs­day, come on the heels of Hind­march's Lon­don Fash­ion Week events series, where she en­cour­aged the pub­lic to take a break and chill on bean bags shaped like clouds while lis­ten­ing to sooth­ing talks and lec­tures. Ear­lier this year, she show­cased her cheeky sense of hu­mor and flair for quirky de­signs by fill­ing the Lon­don sky with chubby heart clouds, in time for Valen­tine's day.

This week, Hind­march will be bring­ing to­gether a series of ex­perts at her Sloane Street bou­tique to teach cus­tomers how to man­age their to-do lists and inboxes, de­clut­ter their wardrobes and be­come more time ef­fi­cient.

Over the course of the four days, pro­duc­tiv­ity en­hance­ment ex­perts from the com­pany Next Ac­tion As­so­ci­ates, who also train Google em­ploy­ees, will be host­ing work­shops on how to man­age in­box over­load. Gill Has­son, au­thor of “De­clut­ter Your Life,” will take part in a talk about chang­ing a per­son's re­la­tion­ship to the things they own, while Hind­march her­self will in­ter­view fi­nancier and moth­erof-nine He­lena Mor­ris­sey on how she goes about or­ga­niz­ing her life.

“Call me sad, but I find sys­tems ex­cit­ing and la­bel­ing ma­chines sexy. There is barely a dig­i­tal task list that I haven't tried and if my in­box is full I feel like I haven't washed my hair,” Hind­march said. “This con­cept store ex­plores best prac­tice in this area and cel­e­brates the joy of ‘a place for ev­ery­thing, and ev­ery­thing in its place.'”

The brand is also plan­ning to in­tro­duce a col­lec­tion dubbed “La­belled” as part of the ini­tia­tive, which is filled with bags, pouches and pock­ets with em­bossed la­bels which aim to en­sure that cus­tomers can keep ev­ery­thing in the right space.

It fol­lows on from Hind­march's “Bags That Work” range, in­tro­duced last sum­mer and of­fer­ing chic totes with neat com­part­ments to help women or­ga­nize and com­part­men­tal­ize.

Prices for the new col­lec­tion range from 125 pounds to 595 pounds. — NA­TALIE THEODOSI

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