New at Beck­ham

WWD Digital Daily - - Fashion Scoops -

Melissa Suss­berg has been named pres­i­dent of global sales at Vic­to­ria Beck­ham, a new po­si­tion. She will take up her post Nov. 12 and re­port to Paolo Riva, the brand's newly ap­pointed chief ex­ec­u­tive of­fi­cer.

Suss­berg spent the past five years run­ning global mer­chan­dis­ing and do­mes­tic sales at Diane von Fursten­berg, hav­ing spent nearly two decades in the fash­ion in­dus­try.

She started her ca­reer at Bergdorf Good­man and prior to join­ing DVF she spent four years at Chanel man­ag­ing the do­mes­tic ready-to-wear busi­ness. She served seven years at Vince run­ning their global sales.

Riva said Suss­berg's ex­pe­ri­ence and in­dus­try ex­per­tise will al­low the Vic­to­ria Beck­ham brand to strengthen its mar­ket share in the U.S. and Europe and to fur­ther de­velop brand pres­ence in Asia.

He said it's an ex­cit­ing time for the busi­ness, which is ex­pe­ri­enc­ing “strong ex­po­sure in a mo­ment where cus­tomer pref­er­ences are con­verg­ing to­ward a more so­phis­ti­cated, clean and fem­i­nine aes­thetic. We are thrilled to have Melissa on the jour­ney with us as we en­ter into our se­cond decade.”

Suss­berg is the lat­est hire in a fast-grow­ing team at Vic­to­ria Beck­ham Ltd. Riva joined the com­pany in Septem­ber while Ralph Toledano be­came chair­man of the com­pany in March. The new man­age­ment ap­point­ments fol­low a 30 mil­lion pounds strate­gic in­vest­ment from NEO In­vest­ment Part­ners in December last year.

Beck­ham is mark­ing a decade in busi­ness this year and marked the an­niver­sary with her first run­way show in Lon­don, a cap­sule col­lec­tion of jew­elry, sun­glasses, ac­ces­sories and shoes and a lim­ited-edi­tion T-shirt with one of the images from the brand's first ad cam­paign, shot by Juer­gen Teller.

In an in­ter­view in Septem­ber, Beck­ham con­firmed that she's be­gun to de­velop a spe­cific beauty cat­e­gory — she did not give any de­tails but ear­lier this year said she's work­ing on skin care — and said there are a slew of plans in the works un­der new in­vestors NEO. — SA­MAN­THA CONTI

An image from Vic­to­ria Beck­ham's first ad cam­paign, shot by Juer­gen Teller.

Vivi­enne West­wood x Burberry

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