THE WATERWAY VIEW APP
IT IS FREE for boaters to download and use. Waterfront or other businesses can pay to advertise inside the app’s content. CATEGORIES that are part of the app for its initial launch include food and drink, stores, lodging, events, marinas, shipyards and general services. GEOFENCING will let a boater put a radius around, say, the Fort Lauderdale International Boat Show. If something interesting is happening inside that radius (such as a waterfront concert or other event), the user receives an alert. CLICK TO CALL lets boaters tap the app to connect to whatever business interests them.