An­drew Doole

gen­eral man­ager of In­forma Group’s U.S. boat shows

Yachts International - - Destination Shows -

What new ini­tia­tives has In­forma brought to the Fort Laud­erdale In­ter­na­tional Boat Show?

One of the most note­wor­thy changes to the 2018 show is the re­design and repo­si­tion­ing of the main en­trance. We worked this year with EDSA—an in­ter­na­tion­ally ac­claimed plan­ning, land­scape and de­sign firm—to cre­ate a truly wel­com­ing and ef­fi­cient plaza en­trance. In the past, we had the same con­gested en­trance for ex­hibitor trucks and guests. Our new en­trance and lay­out greatly en­hance the flow of vis­i­tors. The en­try is sev­eral hun­dred yards to the north of the Bahia Mar ho­tel and ma­rina prop­erty, along Seabreeze Boule­vard, just south of the In­ter­na­tional Swim­ming Hall of Fame and Ma­rina. There will also be im­proved, state-of-the-art se­cu­rity that does not re­quire guards to spend time search­ing each and ev­ery bag. We will also have a spe­cial VIP and ex­hibitor gate.

What about the rest of the show once at­ten­dees are inside?

We have en­hanced the large main tents to cre­ate one large tent rather than two sep­a­rate tents, and we pro­duced a bet­ter air-con­di­tion­ing sys­tem. Also, you can have ac­cess to the equip­ment and sup­plies tent prior to the 10 a.m. open­ing of the show for some early brows­ing and shop­ping. All around, we have cre­ated a more up­scale en­vi­ron­ment. We have a ter­rific new cater­ing com­pany, Proof of the Pud­ding, that is han­dling all food and bev­er­age. We are host­ing myr­iad spe­cial events such as a chefs’ competition.

What sets Fort Laud­erdale apart from other shows?

It is a show known to fea­ture many world de­buts and of­fers a se­lec­tion of boats and prod­ucts that spans nearly all seg­ments of the recreational boat­ing in­dus­try. Also, the show is held in Fort Laud­erdale, the yacht­ing cap­i­tal of North Amer­ica and the Venice of South Florida. Fort Laud­erdale is geared to boat­ing and yacht­ing. We have the in­fra­struc­ture to ac­com­mo­date boats of ev­ery type, and we cater to the boat­ing life­style.

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