THE PEOPLE BEHIND JADE YOGA’S environmentally friendly mats and props have long been committed to giving back. For starters, for every product sold, Jade plants a tree (with more than 1 million planted so far). The company also donates $5 from each mat sale to a specific cause: A teal mat purchase, for example, benefits ovarian cancer research; pink mat sales aid breast cancer research; and saffron mat sales benefit autism causes. Plus, Jade donates hundreds of mats per year to shelters, hospitals, rehab centers, prisons, and other programs in need.
But when Jade’s president, Dean Jerrehian, met Sharon Manner, founder of Ashrams for Autism, he knew he wanted to do even more. “It’s easy to ship mats and write checks,” he says. “But when Sharon told me about her work with such passion, it convinced me of just how much her program really helps kids and their caregivers, and I had to get involved.”
Now, Jerrehian is helping Manner with a series of educational videos to help Ashrams for Autism expand its public reach beyond New York City and New Jersey, in the hopes of inspiring potential volunteers—and donors. “I saw an opportunity for us to use our resources to help this amazing organization expand— and I jumped at the chance immediately,” says Jerrehian.