JADE YOGA

Yoga Journal - - LIVE WELL -

THE PEO­PLE BE­HIND JADE YOGA’S en­vi­ron­men­tally friendly mats and props have long been com­mit­ted to giv­ing back. For starters, for ev­ery prod­uct sold, Jade plants a tree (with more than 1 mil­lion planted so far). The com­pany also do­nates $5 from each mat sale to a spe­cific cause: A teal mat pur­chase, for ex­am­ple, ben­e­fits ovar­ian cancer re­search; pink mat sales aid breast cancer re­search; and saf­fron mat sales ben­e­fit autism causes. Plus, Jade do­nates hun­dreds of mats per year to shel­ters, hos­pi­tals, re­hab cen­ters, pris­ons, and other pro­grams in need.

But when Jade’s pres­i­dent, Dean Jer­re­hian, met Sharon Man­ner, founder of Ashrams for Autism, he knew he wanted to do even more. “It’s easy to ship mats and write checks,” he says. “But when Sharon told me about her work with such pas­sion, it con­vinced me of just how much her pro­gram re­ally helps kids and their care­givers, and I had to get in­volved.”

Now, Jer­re­hian is help­ing Man­ner with a se­ries of ed­u­ca­tional videos to help Ashrams for Autism ex­pand its pub­lic reach beyond New York City and New Jer­sey, in the hopes of in­spir­ing po­ten­tial vol­un­teers—and donors. “I saw an op­por­tu­nity for us to use our re­sources to help this amaz­ing or­ga­ni­za­tion ex­pand— and I jumped at the chance im­me­di­ately,” says Jer­re­hian.

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