LU­L­ULE­MON

Yoga Journal - - LIVE WELL -

ALI­SON MUR­PHY, GLOBAL COL­LEC­TIVE

IM­PACT MAN­AGER of Lu­l­ule­mon’s Here to Be pro­gram—which fa­cil­i­tates op­por­tu­ni­ties and net­work­ing for yoga brands to help their com­mu­ni­ties—says the de­ci­sion to part­ner with Love Your Brain was clear. She knew Kevin (he had been a Lu­l­ule­mon Elite Am­bas­sador) and felt his fam­ily’s com­mit­ment to the un­der­served trau­matic brain in­jury com­mu­nity was re­mark­able. “The Pearces are uniquely qual­i­fied to do this work,” says Mur­phy. “They come from a place and in­ten­tion that’s so au­then­tic to them as hu­mans.”

So Lu­l­ule­mon teamed up with Love Your Brain to cre­ate a pow­er­ful video about the ef­fects of trau­matic brain in­jury and also to show how yoga and med­i­ta­tion can bring a sense of peace and progress to those deal­ing with this of­ten-hid­den in­jury and its de­bil­i­tat­ing symp­toms. (You can watch the video at lovey­our­brain.com.) To­gether, the two or­ga­ni­za­tions em­barked on a West Coast tour in March—Brain In­jury Aware­ness Month—which helped raise $108,000 (which Lu­l­ule­mon matched) and boost aware­ness.

“Our work with Love Your Brain is a great ex­am­ple of how part­ner­ing with or­ga­ni­za­tions with sim­i­lar goals helps us to reach goals faster,” says Mur­phy. “Help­ing a great or­ga­ni­za­tion grow in­ten­tion­ally and sus­tain­ably is what re­ally lights us up.”

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