ALISON MURPHY, GLOBAL COLLECTIVE
IMPACT MANAGER of Lululemon’s Here to Be program—which facilitates opportunities and networking for yoga brands to help their communities—says the decision to partner with Love Your Brain was clear. She knew Kevin (he had been a Lululemon Elite Ambassador) and felt his family’s commitment to the underserved traumatic brain injury community was remarkable. “The Pearces are uniquely qualified to do this work,” says Murphy. “They come from a place and intention that’s so authentic to them as humans.”
So Lululemon teamed up with Love Your Brain to create a powerful video about the effects of traumatic brain injury and also to show how yoga and meditation can bring a sense of peace and progress to those dealing with this often-hidden injury and its debilitating symptoms. (You can watch the video at loveyourbrain.com.) Together, the two organizations embarked on a West Coast tour in March—Brain Injury Awareness Month—which helped raise $108,000 (which Lululemon matched) and boost awareness.
“Our work with Love Your Brain is a great example of how partnering with organizations with similar goals helps us to reach goals faster,” says Murphy. “Helping a great organization grow intentionally and sustainably is what really lights us up.”