Role of Cul­ture in Boost­ing the Na­tion’s Image

The at­ti­tude of the peo­ple to the cul­ture, arts and tra­di­tions formed for cen­turies is an im­por­tant con­di­tion for in­creas­ing the in­ter­na­tional stand­ing of the coun­try.

Uzbekistan Today (English) - - FRONT PAGE - De­nis Ostapov

This was un­der­scored at a round­table dis­cus­sion on “The role of cul­ture and arts in na­tional devel­op­ment and the for­ma­tion of the coun­try’s in­ter­na­tional image”.

The event, or­ga­nized by the Foun­da­tion for the Devel­op­ment of Cul­ture and Arts un­der the Min­istry of Cul­ture of the Repub­lic, was at­tended by sen­a­tors, deputies, rep­re­sen­ta­tives of min­istries and de­part­ments, diplo­matic corps, in­ter­na­tional ex­perts.

Chair­man of the Se­nate Com­mit­tee on In­ter­na­tional Re­la­tions, Foreign Eco­nomic Re­la­tions, Foreign In­vest­ments and Tourism Alisher Kur­manov noted that un­der the lead­er­ship of Pres­i­dent Shavkat Mirziy­oyev, strate­gic tasks are be­ing suc­cess­fully im­ple­mented to cre­ate the na­tional brand of Uzbek­istan and its en­try into a num­ber of de­vel­oped coun­tries of the world. The on­go­ing re­forms in the frame­work of the implementation of the Strat­egy of Ac­tions along Five Pri­or­ity Tracks for the Devel­op­ment of the Repub­lic of Uzbek­istan in 2017-2021 are of great im­por­tance.

Ac­cord­ing to the par­tic­i­pants of the event, a suc­cess­ful brand pri­mar­ily in­volves the devel­op­ment of in­ter­re­lated spheres, such as tourism and cul­ture. Es­tab­lish­ing in­ter­cul­tural creative di­a­logue is im­por­tant in pro­mot­ing the in­te­gra­tion of Uzbek art into the artis­tic and cul­tural space of the world.

Mod­ern ap­proaches to the large-scale study and prop­a­ga­tion of the his­tory of such unique cities as Sa­markand, Bukhara, Khiva, the in­valu­able her­itage of great thinkers, and the en­hance­ment of hu­man re­sources are an im­por­tant fac­tor in the for­ma­tion of the na­tional brand of Uzbek­istan. Spe­cial at­ten­tion is paid to the co­op­er­a­tion of state and pub­lic or­ga­ni­za­tions in this process on the way to a com­mon goal, the implementation of joint projects with in­ter­na­tional or­ga­ni­za­tions.

“Uzbek­istan has great po­ten­tial in pro­mot­ing its brand on the world mar­ket,” said the head of the UN­ESCO of­fice in our coun­try, Badarch Den­dev. “Your coun­try has a rich cul­ture and art, cen­turiesold tra­di­tions, his­tor­i­cal cities. Ra­tio­nal use of these op­por­tu­ni­ties will in­crease the at­trac­tive­ness of your coun­try on an in­ter­na­tional scale, in­crease the flow of foreign tourists.”

The head of the Euro­pean Union Del­e­ga­tion to Uzbek­istan, Ed­uards Stiprais, stressed that it is im­por­tant for Uzbek­istan not to lose the ar­chi­tec­tural her­itage of the last hun­dred years. As an ex­am­ple, he cited build­ings built dur­ing the Soviet era; now their sig­nif­i­cance as part of the legacy is dif­fi­cult to as­sess, and many build­ings are ‘stitched’ into metal, like cans, or some­thing is done from them in white and mar­ble. But to­mor­row they can be rec­og­nized as a cul­tural her­itage and clas­sics.

At the event, opin­ions and pro­pos­als were ex­pressed on the ef­fec­tive use of Uzbek­istan’s op­por­tu­ni­ties in the field of cul­ture and arts.

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