Role of Culture in Boosting the Nation’s Image
The attitude of the people to the culture, arts and traditions formed for centuries is an important condition for increasing the international standing of the country.
This was underscored at a roundtable discussion on “The role of culture and arts in national development and the formation of the country’s international image”.
The event, organized by the Foundation for the Development of Culture and Arts under the Ministry of Culture of the Republic, was attended by senators, deputies, representatives of ministries and departments, diplomatic corps, international experts.
Chairman of the Senate Committee on International Relations, Foreign Economic Relations, Foreign Investments and Tourism Alisher Kurmanov noted that under the leadership of President Shavkat Mirziyoyev, strategic tasks are being successfully implemented to create the national brand of Uzbekistan and its entry into a number of developed countries of the world. The ongoing reforms in the framework of the implementation of the Strategy of Actions along Five Priority Tracks for the Development of the Republic of Uzbekistan in 2017-2021 are of great importance.
According to the participants of the event, a successful brand primarily involves the development of interrelated spheres, such as tourism and culture. Establishing intercultural creative dialogue is important in promoting the integration of Uzbek art into the artistic and cultural space of the world.
Modern approaches to the large-scale study and propagation of the history of such unique cities as Samarkand, Bukhara, Khiva, the invaluable heritage of great thinkers, and the enhancement of human resources are an important factor in the formation of the national brand of Uzbekistan. Special attention is paid to the cooperation of state and public organizations in this process on the way to a common goal, the implementation of joint projects with international organizations.
“Uzbekistan has great potential in promoting its brand on the world market,” said the head of the UNESCO office in our country, Badarch Dendev. “Your country has a rich culture and art, centuriesold traditions, historical cities. Rational use of these opportunities will increase the attractiveness of your country on an international scale, increase the flow of foreign tourists.”
The head of the European Union Delegation to Uzbekistan, Eduards Stiprais, stressed that it is important for Uzbekistan not to lose the architectural heritage of the last hundred years. As an example, he cited buildings built during the Soviet era; now their significance as part of the legacy is difficult to assess, and many buildings are ‘stitched’ into metal, like cans, or something is done from them in white and marble. But tomorrow they can be recognized as a cultural heritage and classics.
At the event, opinions and proposals were expressed on the effective use of Uzbekistan’s opportunities in the field of culture and arts.