A younger and more sophisticated generation of shoppers with markedly different tastes, aspirations and consumption habits is reshaping the landscape of luxury in Vietnam. Educated, well-traveled and tech-savvy, they are
emerging as the new target market for luxury. This issue is about elegance, opulence and wealth, or simply living the good life. The high-end lifestyle of those in love with five-star destinations, slow dinners with six course meals and new super wheels fresh from the launch.