IN­SIDE LUX­URY

Oi Vietnam - - Money Talks -

A younger and more so­phis­ti­cated gen­er­a­tion of shop­pers with markedly dif­fer­ent tastes, as­pi­ra­tions and con­sump­tion habits is re­shap­ing the land­scape of lux­ury in Viet­nam. Ed­u­cated, well-trav­eled and tech-savvy, they are

emerg­ing as the new tar­get mar­ket for lux­ury. This is­sue is about el­e­gance, opulence and wealth, or sim­ply liv­ing the good life. The high-end life­style of those in love with five-star des­ti­na­tions, slow din­ners with six course meals and new su­per wheels fresh from the launch.

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