Caf mum on To­tal spon­sor­ship fig­ures

Chronicle (Zimbabwe) - - Sport - Sikhum­buzo Moyo Se­nior Sports Re­porter

CON­FED­ER­A­TION of African Foot­ball (Caf) flag­ship spon­sors To­tal have de­clined to di­vulge fig­ures in­volved in their eight-year re­la­tion­ship with the con­ti­nen­tal soc­cer gov­ern­ing body, although sources yes­ter­day put the fig­ure at a stag­ger­ing $250 mil­lion.

This will trans­late to about an­nu­ally.

Caf and To­tal last week sealed a deal that made the oil com­pany prin­ci­pal spon­sors of the Africa Cup of Na­tions (Af­con), the African Na­tions Cham­pi­onship (Chan), the Caf in­ter-club com­pe­ti­tions (Caf Cham­pi­ons League, Caf Con­fed­er­a­tion Cup and Caf Su­per Cup), youth com­pe­ti­tions (U-23, U-20 and U-17 Africa Cup of Na­tions), the Women Africa Cup of Na­tions and the Fut­sal Africa Cup of Na­tions.

Camila Lar­farge, To­tal’s com­mu­ni­ca­tions man­ager, said the fi­nan­cial side of the deal can­not be re­vealed as a mat­ter of con­fi­den­tial­ity be­tween all par­ties in­volved.

“We have no prob­lem; it is just a mat­ter of con­fi­den­tial­ity be­tween the stake­hold­ers,” she said be­fore re­fer­ring Chron­i­cle Sport to Jac­ques-Em­manuel Saulnier, To­tal’s se­nior vice pres­i­dent for cor­po­rate $32 mil­lion com­mu­ni­ca­tions, who also did not re­veal the pack­age, but said they were al­ready work­ing on ac­ti­vat­ing the spon­sor­ship con­tract.

“Re­mem­ber, spon­sor­ship is an in­vest­ment that ben­e­fits sports and de­vel­ops brands. It’s a way for us to show that we’re part of the en­vi­ron­ment and strengthen ties with stake­hold­ers,” said Saulnier.

“Our sup­port for African foot­ball tal­lies per­fectly with To­tal’s val­ues. And that’s why this com­mit­ment is a long-term one. What’s more, this team sport is a chance for us to work even more cross-func­tion­ally and the part­ner­ship is an op­por­tu­nity to unite em­ploy­ees from dif­fer­ent back­grounds,” he said.

Saulnier said be­ing the of­fi­cial spon­sor of foot­ball in Africa was an ex­cep­tional op­por­tu­nity for To­tal.

“The con­ti­nent is part of our makeup. It’s a corner­stone of our global pres­ence and cen­tral to our 20-year am­bi­tion. We aim to be­come the pre­ferred local part­ner there. What bet­ter way than foot­ball to deepen our al­ready strong roots and strengthen our ties with stake­hold­ers? Foot­ball unites peo­ple. It’s a lan­guage spo­ken uni­ver­sally, and syn­ony­mous with friend­li­ness, en­thu­si­asm and, of course, en­ergy,” he said.

Caf has pre­vi­ously en­joyed sup­port from Or­ange, with win­ners of Af­con get­ting $1,5 mil­lion and los­ing fi­nal­ists get­ting $1 mil­lion.

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