En­zyme honours top mer­chan­dis­ers

Chronicle (Zimbabwe) - - Business Chronicle - Bianca Mlilo

TWENTY mer­chan­dis­ers drawn from Bu­l­awayo and Gweru have been recog­nised for out­stand­ing per­for­mance at their var­i­ous work­sta­tions in the two cities.

The mer­chan­dis­ers were drawn from var­i­ous com­pa­nies and placed at dif­fer­ent Metro Peech, OK Zim­babwe, TM Pick ‘n’ Pay, Mega Mar­ket, Greens Su­per­mar­ket, Fortwell and N Richards out­lets.

Recog­ni­tion of mer­chan­dis­ers as play­ing an im­por­tant role to a com­pany’s sales was the driv­ing fac­tor be­hind the launch of the monthly recog­ni­tions.

“It was an ex­cit­ing month which saw many mer­chan­dis­ers pull up their stock­ings and try to be in the top 20 mer­chan­dis­ers list,” said En­zyme Mar­ket­ing, or­gan­is­ers of the awards who also train the mechan­dis­ers.

“The work done by the man­age­ment and staff of th­ese out­lets is out­stand­ing.

“Our work sim­ply com­ple­ments them.

“The way cus­tomers are be­ing treated and as­sisted in th­ese out­lets is im­pres­sive and will with­out doubt im­prove con­sumer traf­fic flow.”

The top three mer­chan­dis­ers for the month of July are Prince Ny­athi (Arenel), Alast Moyo (Brand Ac­tion) and Parsmo­nias Musi­iwa (Trade Port).

Ma­gret Nya­mandi (Brands Africa) was com­mended for putting in “ex­tra hours and ef­fort in her work to please her cus­tomers.”

En­zyme Mar­ket­ing said it had ob­served in the course of the last month that pre­sentabil­ity and a clean work space went a long way in driv­ing sales.

The com­pany said the ma­jor­ity of the rated mer­chan­dis­ers fully un­der­stood the im­por­tance of good prod­uct han­dling while a mi­nor­ity was un­der the im­pres­sion that a prod­uct will sell it­self.

It said vis­ual dis­plays play an im­por­tant role in the de­ci­sion mak­ing process of con­sumers in a re­tail out­let and a sig­nif­i­cant per­cent­age (36 per­cent) of rated mer­chan­dis­ers did not know that.

Stock man­age­ment issues and know­ing stock on hand bal­ances, the com­pany noted, gives the mer­chan­dis­ers the ad­van­tage of know­ing if their stock is sell­ing or not and also what needs to be re­stocked or pro­moted.

“We had some good tes­ti­monies from out­lets with some men­tion­ing that they are notic­ing a re­mark­able im­prove­ment in the way mer­chan­dis­ers take their jobs now.

“One has to visit N Richards or Metro Peech in Bu­l­awayo to see the great stan­dards of mer­chan­dis­ing in a whole­sale set-up,” said the com­pany.

The mer­chan­dis­ers are trained by En­zyme Mar­ket­ing on how to un­der­stand the most im­por­tant as­pects of mer­chan­dis­ing. — @ Bian­caMlilo

Newspapers in English

Newspapers from Zimbabwe

© PressReader. All rights reserved.