Kwesé TV part­ners ZBC

Chronicle (Zimbabwe) - - Sport -

IF you are a fan of the English Premier­ship Foot­ball or are fol­low­ing the Rio Olympics 2016, you can con­sider ZBC as a free op­tion for catch­ing all this en­ter­tain­ment.

Econet Me­dia’s new free to air chan­nel Kwesé Free Sports has been ex­tended be­yond Kenya through a part­ner­ship with the ZBC.

Kwesé Free Sports has given the lo­cal broad­caster the sub-li­cence to ex­clu­sively broad­cast up to six hours of con­tent from the Olympics, in­clud­ing live cover­age, as well as some de­layed footage on ZTV.

This deal also in­cludes the screen­ing of one live English Premier League match ev­ery Satur­day in the first of many deals be­tween Kwesé TV and ZBC.

Kwesé TV, part of Econet Me­dia, a sub­sidiary of the Econet Group is part­ner­ing with a state en­tity fol­low­ing a suc­cess­ful part­ner­ship with Di­rect to TV (DTT) in the Kenyan mar­ket.

A mar­riage with ZBC fol­lows the same pat­tern, en­sur­ing that as the new English Premier League sea­son kicks off, Kwesé beams this con­tent to the mar­ket.

Econet seemed ready to re­solve the data is­sue with zero-rated Kwesé TV bun­dles, but the sus­pen­sion of bonus and pro­mos has af­fected that strat­egy.

This led to the part­ner­ship with a broad­caster that still has the widest reach in Zim­babwe to pro­vide Olympics view­er­ship and the English Premier­ship, and ZBC suits that yard­stick. — TechZim

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