Upcoming artistes should emulate Jah Prayzah
EDITOR — Upcoming artistes should take a leaf from Jah Prayzah who has shown remarkable levels of consistency since his entrance into the music industry.
The contemporary musician who released his seventh studio album Mdhara Vachauya over the weekend is well established but remains with a drive to achieve usually synonymous with emerging artistes.
His sustenance strategy is clear, as he tries to ensure that the Jah Prayzah faithfuls are not starved of new material the time his other work starts to wear out.
e tactful release should serve as an example mainly to dancehall artistes who release music with no distribution strategy or profit idea. This creates an industry saturated with half baked music circulating through piracy and clandestine channels.
If the music industry follows Jah Prayzah`s formula, cases of musicians who die as paupers will be present features only in history books.
Jah Prayzah’s rise to prominence was a journey which had a fair share of obstacles and to see him spearhead a corporate approach to music deserves special mention.
It is refreshing to see that people are finally demystifiying the “Magitare haabhadhare” cliché` which was used to discourage hopeful musicians in the yesteryear.
The crowd at the launch was testament to the fact that locals have had a paradigm shift in the way they treat Zimbabwean artists.
All they need is a convincing product and consistency, something Jah Prayzah has delivered diligently. Shumba M