Edgars part­ners David Tlale

Chronicle (Zimbabwe) - - Entertainment - Bon­gani Ndlovu Show­biz Cor­re­spon­dent

RENOWNED South African fash­ion guru David Tlale will share his vast fash­ion knowl­edge with lo­cal de­sign­ers at an Edgars De­sign­ers ini­tia­tive tak­ing place on Fri­day in Harare at the Meik­les Ho­tel.

Tlale who is ex­pected in the coun­try on Fri­day will ad­dress the de­sign­ers at a work­shop dubbed “From Run­way to Re­tail”. There, he will dis­cuss their de­signs and brands.

Edgars mar­ket­ing ex­ec­u­tive Rumbidzai Dz­imba said Jewel Mag­a­zine ed­i­tor and fash­ion en­tre­pre­neur, Tsitsi Mu­tendi, will be a co-speaker at the work­shop. She is ex­pected to shed more light on pen­e­trat­ing the Zim­bab­wean cloth­ing mar­ket.

Af­ter the work­shop, Tlale will show­case his range “david by David Tlale” at the Meik­les Ho­tel in the evening. He will be joined by Edgars De­sign­ers ini­tia­tive in­terns and lo­cal de­sign­ers – Sekai San­damu (Sekai KAISAN), Heather Madhlabuta (Heather DVJ) and Ku­dak­washe Chi­hungwa (Kuda K7).

Dz­imba said they had part­nered Tlale as he fits the mould of a de­signer who has done well in terms of in­ter­na­tional fash­ion. Tlale who has show­cased in Paris, New York and Wash­ing­ton is best known for bring­ing a touch of drama to both his de­signs and his run­way shows. He has dressed Bey­once’s par­ents Tina and Richard, Pearl Thusi, Somizi, and in­ter­na­tional model Tyson Beck­ford.

“We iden­ti­fied David Tlale as we were look­ing for an African de­signer that has made it in the var­i­ous quad­rants of fash­ion. Tlale has show­cased at var­i­ous re­gional and in­ter­na­tional fash­ion shows, there­fore he un­der­stands ‘run­way’ fash­ion,” said Dz­imba.

“Tlale has sold his prod­ucts through cloth­ing re­tail­ers in South Africa such as Le­git, hence he has ex­po­sure on the com­mer­cial side of busi­ness. He owns his own bou­tiques and pop up stores in South Africa and the United States of Amer­ica, there­fore has niche mar­ket ex­po­sure.”

She said there was a lot of un­tapped tal­ent in the coun­try which they hope to ex­pose and de­velop. “There’s so much raw and un­tapped tal­ent in Zim­babwe, all just re­quir­ing re­sourc­ing and up skilling. In­vest­ing in raw tal­ent goes a long way in bring­ing fresh­ness to the in­dus­try,” said Dz­imba.

David Tlale

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