Tourism play­ers tackle ease of do­ing busi­ness

Chronicle (Zimbabwe) - - Business Chronicle - Oliver Kazunga Se­nior Busi­ness Re­porter

THE Of­fice of the Pres­i­dent and Cab­i­net and the Min­istry of Tourism and Hospi­tal­ity In­dus­try in col­lab­o­ra­tion with the Zim­babwe Tourism Author­ity (ZTA) will next week hold an all-stake­hold­ers’ con­fer­ence on the ease of do­ing busi­ness in the tourism sec­tor.

The one-day event is set for Harare on Septem­ber 1 un­der the ban­ner, “Un­lock­ing op­por­tu­ni­ties for tourism growth”.

ZTA chief ex­ec­u­tive of­fi­cer Mr Karikoga Kaseke said the event is en­vis­aged to at­tract high level rep­re­sen­ta­tion from both the pub­lic and pri­vate sec­tors.

Fac­tors af­fect­ing the tourism growth in­clud­ing en­ablers such as trans­port, in­for­ma­tion and com­mu­ni­ca­tion tech­nol­ogy and fi­nanc­ing will come un­der the spot­light at the con­fer­ence.

“The ind­aba is also ex­pected to pro­vide tourism stake­hold­ers with the op­por­tu­nity to spell out ob­sta­cles to des­ti­na­tion at­trac­tive­ness and in­creased in­vest­ment into the tourism sec­tor by both lo­cal and for­eign investors.

“The work­shop will pro­vide a plat­form for ob­jec­tive anal­y­sis of the state of the tourism prod­ucts and ser­vices and how best gov­ern­ment could fa­cil­i­tate and pro­mote in­creased growth and de­vel­op­ment of the sec­tor,” he said.

Among the key speak­ers will be the Chief Sec­re­tary to the Pres­i­dent and Cab­i­net Dr Misheck Sibanda, chair­man and founder of Brand Africa Dr Shingi Mun­yeza, and Zim­babwe Coun­cil for Tourism chief ex­ec­u­tive Mr Paul Matamisa.

It is hoped that the res­o­lu­tions of the ind­aba will be fed into the on­go­ing Ease of Do­ing Busi­ness Re­form process which started last year.

The re­forms, which fo­cus on im­prov­ing the busi­ness en­vi­ron­ment for Zim­bab­wean en­trepreneurs as well as lay­ing foun­da­tions to at­tract sus­tain­able and mu­tu­ally ben­e­fi­cial for­eign di­rect in­vest­ment, are ex­pected to en­hance Zim­babwe’s com­pet­i­tive­ness, cre­ate jobs, gen­er­ate rev­enue and sup­port growth.

Tourism is recog­nised as one of the four pil­lars of the econ­omy with im­mense po­ten­tial to con­trib­ute to­wards the Gross Do­mes­tic Prod­uct, for­eign ex­change earn­ings, em­ploy­ment cre­ation and op­por­tu­ni­ties for de­vel­op­ment.

Mr Kaseke said: “Any ef­forts in at­tract­ing more in­vest­ments into the sec­tor, in­creas­ing des­ti­na­tion ac­ces­si­bil­ity as well as en­hanc­ing prod­uct qual­ity and ser­vice de­liv­ery will not only go a long way in uplift­ing the des­ti­na­tion’s com­pet­i­tive­ness but also rais­ing ex­port earn­ings gen­er­ated in­clud­ing those by tourism.”— @ okazunga.

Mr Karikoga Kaseke

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