Bata in ex­pan­sion drive

Chronicle (Zimbabwe) - - Business Chronicle - Mid­lands Cor­re­spon­dent

GWERU-BASED shoe man­u­fac­turer, Bata Shoe Com­pany, has opened three more shops as it seeks to in­crease its mar­ket share in the coun­try’s leather in­dus­try.

The firm has opened its doors in Nor­ton, Mu­ram­binda and High Glen as part of a drive to in­crease its foothold across the coun­try.

The com­pany has also re­sumed the re­fur­bish­ment and mod­erni­sa­tion of its stores which it had ear­lier stopped to eval­u­ate suc­cesses of shops that had un­der­gone ren­o­va­tions.

Mr Ahm Eh­sanuz­za­man, the Bata man­ag­ing di­rec­tor, said the com­pany was fi­nal­is­ing the re­fur­bish­ment and mod­erni­sa­tion of some of its stores.

“This year we have opened new stores in Mu­ram­binda, High Glen and Nor­ton and next year we are look­ing at re­fur­bish­ing some of our ex­ist­ing stores but it’s not fi­nalised yet.

“We are presently try­ing to up­grade our Robert Mu­gabe Store in Harare so that we make it big­ger and bet­ter for our val­ued cus­tomers and once it’s com­pleted it will be a fa­cil­ity of in­ter­na­tional stan­dard,” he said.

Bata has so far re­fur­bished and mod­ernised about nine shops among them re­tail out­lets in Harare, Gweru and Kwekwe. The re­fur­bish­ment and mod­erni­sa­tion of Bata Stores be­gan in 2012.

As part of its ef­forts to re­tain its cus­tomers, the Gweru based shoe man­u­fac­turer ear­lier this year em­barked on an in-house train­ing pro­gramme for its em­ploy­ees work­ing in its re­tail out­lets.

“We have also tried to im­prove the ser­vices in our out­lets through train­ing our work­force to en­sure that they sell bet­ter. We call this the Bata 5 step Train­ing Pro­gramme which is the ba­sic. We have al­ready com­pleted that and it is giv­ing us pos­i­tive re­sults,” said the Bata man­ag­ing di­rec­tor.

The com­pany em­ploys about 500 em­ploy­ees in its re­tail out­lets. — @lavuzi­gara1

Bata Shoe Com­pany has opened three more shops

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