Dairi­bord boosts growth of lo­cal man­u­fac­tur­ing sec­tor

Chronicle (Zimbabwe) - - Business -

IN full sup­port of Gov­ern­ment poli­cies to re­vi­talise lo­cal man­u­fac­tur­ing in­dus­try through im­ple­men­ta­tion of Statu­tory In­stru­ment (SI) 64 of 2016, which re­stricts the im­por­ta­tion of goods that can be lo­cally pro­duced, Dairi­bord Zim­babwe Pri­vate Lim­ited (DZPL) has made colos­sal in­roads through ma­jor in­vest­ments in man­u­fac­tur­ing plants to fully sup­port cur­rent mar­ket de­mand as well as ex­port growth ini­tia­tives.

DZPL has man­aged to ful­fill a com­mit­ment it made in 2014 when it launched Dairi­bord Pfuko- Udiwo Ma­heu, that it would in­vest more to ex­pand the ca­pac­ity of pro­duc­tion to­wards meet­ing mar­ket de­mand.

Work to in­stall an ad­di­tional 2 350mil­lion litres per month pro­cess­ing and pack­ag­ing ca­pac­ity for Ma­heu has been fi­nalised at a to­tal in­vest­ment of $2,3mil­lion to add to al­ready ex­ist­ing ca­pac­ity of two mil­lion litres.

This brings DZPL’s an­nual pro­duc­tion ca­pac­ity for Ma­heu to 50,4 mil­lion litres against an es­ti­mated an­nual mar­ket de­mand of 55 mil­lion litres.

The in­vest­ment has al­lowed DZPL to de­liver on its prom­ise and broaden its cat­e­gory range by in­tro­duc­ing four ad­di­tional flavours of Pfuko-Udiwo Ma­heu, which are milk based, to a to­tal of five flavours.

The flavours have been avail­able on the mar­ket since May as DZPL seeks to con­tinue ser­vic­ing con­sumer’s needs.

DZPL has also re­sponded to the call for lo­cal in­dus­try re­vival by in­vest­ing in re­cent tech­nol­ogy and a state-of-the-art Long Life Milk (Te­traPaK) pro­cess­ing and pack­ag­ing plant to the tune of $3,5mil­lion.

This in­vest­ment will see DZPL lo­cally pro­cess­ing and pack­ing Dairi­bord Chi­mombe one litre Long Life Milk – Full Cream and Low Fat vari­ants in a car­ton pack.

The one litre Chi­mombe Long Life Milk was pre­vi­ously man­u­fac­tured in South Africa. This in­vest­ment will also al­low DZPL to re-launch Su­per Milk and re­vive its ex­port mar­kets. The plant has ca­pac­ity to process about four mil­lion litres of milk per month.

The plant will also be used to pack­age car­tonised dairy juice blends and 100 per­cent fruit juices as DZPL in­ten­si­fies ef­fort to­wards sup­port­ing the “Buy Zim­babwe” cam­paign and in­dus­tri­al­i­sa­tion agenda.

As one of the key play­ers in the in­dus­try, DZPL’s over­ar­ch­ing goal is to con­tinue tak­ing the lead in sup­port­ing gov­ern­ment poli­cies that drive re­sus­ci­ta­tion of the lo­cal man­u­fac­tur­ing in­dus­try for a pro­duc­tive and sus­tain­able econ­omy.

DZPL strongly be­lieves in the fu­ture of Zim­bab­wean brands and will con­tinue work­ing with the Min­istry of In­dus­try and Com­merce, the gov­ern­ment of Zim­babwe as a whole and other stake­hold­ers on the suc­cess­ful im­ple­men­ta­tion of poli­cies that sup­port lo­cal in­dus­try growth.

DZPL will also con­tin­u­ously seek op­por­tu­ni­ties to build a strong, di­ver­si­fied and glob­ally com­pet­i­tive econ­omy through job cre­ation and in­creas­ing pro­duc­tiv­ity re­sult­ing in bet­ter lifestyles for the ma­jor­ity of Zim­bab­weans.

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