Dairibord boosts growth of local manufacturing sector
IN full support of Government policies to revitalise local manufacturing industry through implementation of Statutory Instrument (SI) 64 of 2016, which restricts the importation of goods that can be locally produced, Dairibord Zimbabwe Private Limited (DZPL) has made colossal inroads through major investments in manufacturing plants to fully support current market demand as well as export growth initiatives.
DZPL has managed to fulfill a commitment it made in 2014 when it launched Dairibord Pfuko- Udiwo Maheu, that it would invest more to expand the capacity of production towards meeting market demand.
Work to install an additional 2 350million litres per month processing and packaging capacity for Maheu has been finalised at a total investment of $2,3million to add to already existing capacity of two million litres.
This brings DZPL’s annual production capacity for Maheu to 50,4 million litres against an estimated annual market demand of 55 million litres.
The investment has allowed DZPL to deliver on its promise and broaden its category range by introducing four additional flavours of Pfuko-Udiwo Maheu, which are milk based, to a total of five flavours.
The flavours have been available on the market since May as DZPL seeks to continue servicing consumer’s needs.
DZPL has also responded to the call for local industry revival by investing in recent technology and a state-of-the-art Long Life Milk (TetraPaK) processing and packaging plant to the tune of $3,5million.
This investment will see DZPL locally processing and packing Dairibord Chimombe one litre Long Life Milk – Full Cream and Low Fat variants in a carton pack.
The one litre Chimombe Long Life Milk was previously manufactured in South Africa. This investment will also allow DZPL to re-launch Super Milk and revive its export markets. The plant has capacity to process about four million litres of milk per month.
The plant will also be used to package cartonised dairy juice blends and 100 percent fruit juices as DZPL intensifies effort towards supporting the “Buy Zimbabwe” campaign and industrialisation agenda.
As one of the key players in the industry, DZPL’s overarching goal is to continue taking the lead in supporting government policies that drive resuscitation of the local manufacturing industry for a productive and sustainable economy.
DZPL strongly believes in the future of Zimbabwean brands and will continue working with the Ministry of Industry and Commerce, the government of Zimbabwe as a whole and other stakeholders on the successful implementation of policies that support local industry growth.
DZPL will also continuously seek opportunities to build a strong, diversified and globally competitive economy through job creation and increasing productivity resulting in better lifestyles for the majority of Zimbabweans.