Baker’s Inn tar­gets 50pc mar­ket share

Chronicle (Zimbabwe) - - Business Chronicle - Oliver Kazunga

BAKER’S Inn says it is tar­get­ing 50 per­cent mar­ket share in the next 12 months on the back of sales pro­mo­tions and con­tin­ued in­vest­ment in plant up­grade and main­te­nance.

In an in­ter­view af­ter the launch of the sec­ond Buy and Win Pro­mo­tion at the firm’s fac­tory in Bel­mont In­dus­trial Site, Bu­l­awayo on Fri­day, the chief ex­ec­u­tive of­fi­cer Mr Ngoni Mazango said:

“As a group, where we feel our equip­ment is age­ing up, we keep on in­vest­ing in new plants and this has seen us of late pro­duc­ing 400 000 qual­ity loaves a day from both Bu­l­awayo and Harare fac­to­ries con­sol­i­dat­ing our com­mand on do­mes­tic mar­ket share.

“We want to con­sol­i­date the Zim­babwe mar­ket and com­mand at least 50 per­cent of the do­mes­tic mar­ket share in the next 12 months,” he said.

Presently, Baker’s Inn com­mands about 45 per­cent of the do­mes­tic mar­ket share.

“We’ve also adopted a num­ber of strate­gies to help us achieve this and the Buy and Win Pro­mo­tion is one such way to achieve the set tar­get. Through such a pro­mo­tion we’re plough­ing back to the com­mu­nity,” he said.

Mr Mazango said as they con­sol­i­date their do­mes­tic mar­ket share they were also pro­mot­ing the Buy Zim­babwe cam­paign by procur­ing lo­cally qual­ity flour prod­ucts.

Last month, Bak­ers Inn com­mis­sioned a pie man­u­fac­tur­ing plant af­ter hav­ing in­vested $8 mil­lion on the fac­tory that is pro­duc­ing 200 000 pies a day.

“We also spent $7 mil­lion up­grad­ing our fleet of de­liv­ery trucks so that we’ve a sound dis­tri­bu­tion net­work,” he said.

In his speech guest of hon­our, Con­fed­er­a­tion of Zim­babwe In­dus­tries pres­i­dent Mr Bu­sisa Moyo who is also United Re­finer­ies Lim­ited chief ex­ec­u­tive of­fi­cer said as a re­sult of the pre­vi­ous edi­tion of the Buy and Win Pro­mo­tion, Baker’s Inn sales had in­creased by an av­er­age of 45 000 loaves a day.

He said the pro­mo­tion had grown big­ger and bet­ter.

“The sec­ond Buy and Win Pro­mo­tion has grown big­ger and bet­ter from nine Honda Fit ve­hi­cles to 11 VW Polo ve­hi­cles, so­lar gey­sers, and a lot more con­so­la­tion prizes worth $50 000 to be won.

“The promo runs from 23 Septem­ber to 26 Novem­ber,” he said. — @okazunga

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