Vic-Falls joins World Tourism Cities Fed­er­a­tion

Chronicle (Zimbabwe) - - Business - Leonard Ncube in Vic­to­ria Falls

VIC­TO­RIA Falls Mu­nic­i­pal­ity has joined the World Tourism Cities Fed­er­a­tion, a league of top world tourism des­ti­na­tions which seeks to mar­ket such places world­wide.

The devel­op­ment is ex­pected to help bol­ster Gov­ern­ment ef­forts in re­viv­ing the coun­try’s econ­omy through re­brand­ing sec­tors such as tourism.

The coun­try’s prime re­sort town was rec­om­mended by the Zim­babwe Tourism Au­thor­ity (ZTA) to join the 156 mem­berfed­er­a­tion.

Vic­to­ria Falls Mayor Coun­cil­lor Sifiso Mpofu yes­ter­day told The Chron­i­cle that the lo­cal au­thor­ity was ready to part­ner ZTA in mar­ket­ing the coun­try.

“We have joined the fed­er­a­tion since that is part of our man­date as a tourism town to mar­ket Zim­babwe. We would want to part­ner ZTA to mar­ket the coun­try,” he said.

Clr Mpofu said join­ing the fed­er­a­tion was a chance to spread aware­ness about Zim­babwe to at­tract more tourists.

The in­vi­ta­tion came through the full coun­cil meet­ing last month ahead of a congress in China in which the Mayor was sup­posed to at­tend with all ex­penses fully paid for.

Clr Mpofu, how­ever, said he could not at­tend the congress be­cause the in­vite ar­rived late a few days be­fore the congress.

“We could not make it but in fu­ture we will be part of the events as that will help us gain ex­po­sure as a des­ti­na­tion,” he said.

Vic­to­ria Falls coun­cil­lors had ex­pressed sup­port for the pro­posal for Vic­to­ria Falls to join the fed­er­a­tion as the move would pro­mote tourism in Vic­to­ria Falls and Zim­babwe at large.

The coun­cil re­solved that the “mu­nic­i­pal­ity ap­plies to join the World Tourism Cities Fed­er­a­tion and that the coun­cil com­mences steps to con­clude mem­ber­ship with as­sis­tance from ZTA.”

ZTA chief ex­ec­u­tive of­fi­cer Mr Karikoga Kaseke con­firmed the devel­op­ment but could not give fur­ther de­tails as he was in a meet­ing.

Lo­cal au­thor­i­ties domi­ciled in tourism des­ti­na­tions meet un­der the fed­er­a­tion’s ban­ner to ex­change in­for­ma­tion as they mar­ket the re­sorts in their ar­eas — @ncubeleon.

Vic­to­ria Falls Mayor Coun­cil­lor Si­fi­fiso Mpofu

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