BIG BUD­GET VS LO­CALLY PRO­DUCED VIDEO Tale of Jah Prayzah’s Mud­hara Vachauya, ExQ’s Bhachura

Chronicle (Zimbabwe) - - Worldwide - Bon­gani Ndlovu

TWO mu­sic videos from three lo­cal mu­sic stars were re­leased ear­lier this week on YouTube.

The videos — Jah Prayzah’s high bud­get Mud­hara Vachauya shot in South Africa and di­rected by Nic Roux; and ExQ and Am­mara Brown’s Bhachura shot in Harare with a rea­son­able bud­get and di­rected by Vusumuzi “Blaqs” Hlatshwayo, have been the sub­ject of de­bate on so­cial me­dia. Nic Roux is the man be­hind Di­a­mond Plat­numz and P Square’s video Ki­dogo, Don Jazzy’s Dor­robucci and Jah Prayzah’s block­buster Wa­tora Mari while Blaqs has pro­duced Thabbz ft Cal_Vin’s video Bona and Godo­bori by House Rebels.

Mud­hara Vachauya (Your hus­band will re­turn) video tells the story of a hus­band (Jah Prayzah) as­sur­ing his wife (played by a SA model Palesa) that he will re­turn. He as­sures her not to worry af­ter the two are sep­a­rated when the man, a sol­dier, has to go to work (war).

The imag­i­nary town with bright coloured build­ings where he leaves his wife evokes emo­tions of love, hap­pi­ness and de­picts life while the bush with its dreary colours, brings out death and suf­fer­ing.

While he is away, Jah Prayzah seems to know that peo­ple have tried and con­tinue try­ing their luck on his wife, who spurns their ev­ery move.

At the end of the video, Jah Prayzah re­turns home safely to the warm, lov­ing arms of his wife.

How­ever, Jah Prayzah seems to have tried too hard to come up with a qual­ity video and lost the plot as the mu­sic video is miss­ing “that thing”, as SA Idols judge Somizi would say.

ExQ’s video on the other hand is seam­less, the Bhachura (Bach­e­lor) vi­su­als go along with the lyrics of the song. The video is about the pain that cou­ples go through be­cause of in­fi­delity to the point of break­ing up or want­ing to.

ExQ is shown in a house do­ing his own iron­ing, cook­ing and sleep­ing alone, a life he would rather lead than hav­ing a woman who would stress him.

His on-screen girl­friend Am­mara Brown seems to be flirt­ing with too many men, some­thing that rubs ExQ the wrong way leav­ing him to pre­fer be­ing a bach­e­lor. The sto­ry­line takes a twist as Am­mara Brown ex­plains why she was flirt­ing with other men say­ing it was be­cause ExQ had cheated on her.

The video ends with the two mak­ing up in stu­dio where they are joined by pro­ducer Oskid. Be­fore the video cuts off, ExQ goes down on his knees to apol­o­gise, stands up and at­tempts to kiss Am­mara.

The re­lease of the mu­sic videos is a tale of both artistes tap­ping into the power of so­cial me­dia as links of their videos have been shared on What­sApp, Face­book and Twit­ter for the two days they re­leased their mu­sic videos.

Fans have been at log­ger­heads with some say­ing ExQ’s mu­sic video was way bet­ter in terms of qual­ity than Jah Prayzah’s. Oth­ers said Jah Prayzah’s video did not bring out the sto­ry­line it tried to por­tray while ExQ’s seems to have done so seam­lessly.

Some fans said Jah Prayzah’s mu­sic video was not as in­ti­mate as ExQ’s while oth­ers gave praise to both direc­tors say­ing the mu­sic videos were of top qual­ity chal­leng­ing other artistes to strive to achieve such qual­ity.

ExQ’s video in some cir­cles was deemed too sim­ple with some ques­tion­ing why for­got­ten group Ex­tra Large had been roped in as they ap­peared for a few sec­onds.

Sen­ti­ments by mu­sic lovers also re­vealed that Jah Prayzah was abus­ing the sol­dier role. His man­ager, Keen Musha­paidze was how­ever, quick to de­fend his artiste.

“Jah Prayzah has his iden­tity as a sol­dier and we de­cided to ride on that. We could’ve cho­sen many other jobs like be­ing a doc­tor and all, but be­ing a sol­dier is what peo­ple know him for,” said Musha­paidze.

On YouTube, Mud­hara Vachauya has gar­nered over 70 000 views while Bhachura had 40 000 as of yes­ter­day, with some fans say­ing the only rea­son Jah Prayzah’s video had more was be­cause the song was more pop­u­lar. In terms of qual­ity for some, Bhachura is way ahead of Mud­hara Vachauya though it is low bud­get.

Jah Prayzah’s mu­sic video, ac­cord­ing to Musha­paidze, was high bud­get.

“The video cost a lot, but what we’ll get back from it makes ev­ery cent spent worth it.”

ExQ’s mu­sic video pro­ducer, Blaqs, said Bhachura cost about $1 000 to pro­duce and was shot at Oskid’s stu­dio at ZiFM and other lo­ca­tions in Avon­dale. — @ bon­ganinkunzi

WED­DING OF . . . Tied the knot . . . I met my wife . . . Did you face any chal­lenges pre­par­ing for the wed­ding . . . We chose . . . Wed­ding colours . . . The wed­ding dress . . .

The bridal team . . . The cake . . .

Cater­ing was pro­vided by . . . My favourite part wed­ding was . . . Guest list . . . Pho­tog­ra­phy . . .

En­ter­tain­ment pro­vided by .

MC . . . Bud­get . . . Hon­ey­moon . . .

. . of the

Most touch­ing speech was from . . . was

ExQ and Am­mara Brown’s Bhachura

Jah Prayzah’s Mud­hara Vachauya

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