Ru­vheneko, Madondo exit ZiFM

Chronicle (Zimbabwe) - - Entertainment - Bruce Ndlovu Bon­gani Ndlovu Show­biz Cor­re­spon­dent

ZIFM Stereo’s sum­mer of up­heaval and change con­tin­ued yes­ter­day with the an­nounce­ment that pop­u­lar for­mer talk show host Ru­vheneko Parireny­atwa would be mov­ing from the sta­tion to­gether with Tendai Madondo, the sta­tion’s man­ager who has been caught in the eye of the storm in re­cent weeks. While the two exit the sta­tion, their tal­ents will not be lost to the AB Com­mu­ni­ca­tions em­pire as they have been reshuf­fled to other cor­ners of ZiFM’s par­ent com­pany. In a state­ment, AB com­mu­ni­ca­tions an­nounced the pro­mo­tion of Tendai Madondo to their re­gional sta­tions man­ag­ing di­rec­tor where she is now charged with the re­spon­sibi lity of com­plet­ing the set up and launch of Hevoi FM (Masvingo) and 98.4 FM (Gweru).

She will be ex­pected to make the sta­tions com­mer­cially sus­tain­able and prof­itable.

Break­fast show host, Ton­derai Kat­sande is now the act­ing sta­tion man­ager of ZiFM Stereo with im­me­di­ate ef­fect.

AB Com­mu­ni­ca­tions also an­nounced the el­e­va­tion of pro­gram­ming man­ager, Ru­vheneko Parireny­atwa, to an un­spec­i­fied se­nior po­si­tion within Mighty Movies.

While the lat­est changes are mainly be­hind the scenes, Parireny­atwa and Madondo’s de­par­ture from the sta­tion fol­lows an ex­o­dus of some of that sta­tion’s most ex­cit­ing tal­ent in re­cent weeks.

Madondo had only a fort­night ago, an­nounced the de­par­ture from ZiFM Stereo of DJ Eskay, Zihlo, Fire Fri­day host Kun­dayi Chiyanike, Cur­rent Af­fairs host Farai Mwaku­tuya and Candice Mwaka­lye­lye.

The de­par­ture in a huff of some of these fan favourites had caught the sta­tion’s lis­ten­ers by sur­prise, with many ac­cusatory fin­gers be­ing pointed at Madondo.

Un­named sta­tion in­sid­ers al­leged that she was fail­ing to get along with some of her cre­ative staff.

While Madondo’s shift from the sta­tion would have been un­fore­seen, the same can­not be said of Ru­vheneko who has been vir­tu­ally put on ice in the last few months since her un­cer­e­mo­ni­ous exit from the show she had made her own, The Plat­form. While all eyes will now be on her lat­est work at Mighty Movies, fans will still have a taste of her lu­cid and ob­jec­tive in­ter­view style on ZBC’s My Fu­ture. In its state­ment, AB Com­mu­ni­ca­tions also an­nounced in­vest­ment banker, en­tre­pre­neur and econ­o­mist Gil­bert Muponda as group chief op­er­at­ing of­fi­cer with ef­fect from Novem­ber 1, 2016.

“Gil­bert will be in charge of driv­ing the group’s cur­rent busi­ness op­er­a­tions and lever­ag­ing on the group as­sets for ag­gres­sive growth and ex­pan­sion,” part of the state­ment read.

“In its quest to pro­mote shared ser­vices, the group has made fun­da­men­tal ad­just­ments to its busi­ness model. With im­me­di­ate ef­fect, sales de­part­ments from the var­i­ous group en­ti­ties have been merged into one unit in or­der to pro­vide a more ef­fi­cient and cost ef­fec­tive ser­vice to the group and its stake­hold­ers.”

“Sales and Mar­ket­ing will op­er­ate as sep­a­rate units. Von­gai Muzenda has been pro­moted to head Sales and Mar­ket­ing re­spon­si­ble only for sales.”

Nyaradzo Chinyani will head the new mar­ket­ing depart­ment as man­ager-mar­ket­ing re­spon­si­ble only for mar­ket­ing, while Peggy Mvududu re­mains the man­ag­ing di­rec­tor for Mighty Movies.

Kelvin Jakachira re­mains group head of news and cur­rent af­fairs with an added man­date to spear­head the launch of new me­dia prod­ucts while Su­san Makore re­mains the Group CEO. RE­CENTLY pre­miered movie Es­cape which has re­ceived rave re­views around the coun­try will be re­leased in Bu­l­awayo to­day with 10 000 copies set for dis­tri­bu­tion in the city.

The movie will be dis­trib­uted in con­junc­tion with Zim­pa­pers through the group’s ven­dors dot­ted around the city. It will be sold for a dol­lar. So far in Harare, un­der the same ar­range­ment, over 30 000 copies have been sold to the public.

Joe Njagu, the movie’s di­rec­tor said they were in Bu­l­awayo be­cause of de­mand for the movie in the city.

“We’re in Bu­l­awayo be­cause we’ve heard com­plaints from peo­ple that they can’t find any copies of the movie’s DVD. So we’ll hold a road show around and sell the movie from the movie bus,” said Njagu.

He said they were hop­ing to also pre­miere the movie in Bu­l­awayo.

“We’re plan­ning to have a pre­miere here and are work­ing on the lo­gis­tics. We’ll have a def­i­nite date next Mon­day,” he said.

The 90-minute film, which stars Munya Chid­zonga, Jose Mar­ques, Maria Wil­son, Sel­mor Mtukudzi, Nothando Noben­gula and Ed­die San­di­folo was pro­duced by Njagu, Eric Witz­gall, Bren­don Sole, Carolyn Sole and Ste­wart Cor­ners.

It is a film about a mixed race man – Charles – who dis­cov­ers from his white mother (played by Maria Wil­son) that his fa­ther is Zim­bab­wean and is dy­ing. Charles de­cides to travel to Harare to find his fa­ther.

While in Harare, he is en­veloped by mys­te­ri­ous sit­u­a­tions and be­comes torn be­tween two women Tsitsi (played by Nothando Noben­gula) and Anna (Sel­mor Mtukudzi).

Kudzai Sevenzo with movie di­rec­tors Joe Njagu and Ag­nieszka Piotrowska

Ru­vheneko Parireny­atwa

Tendai Madondo

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