1st Zim ra­dio awards flop

Chronicle (Zimbabwe) - - Entertainment - Harare Bureau

THE con­tro­ver­sial much awaited in­au­gu­ral Zim­babwe Ra­dio Awards (ZiRA), which were held at 1+1 Loncheng Plaza was a flop as it was marred by poor or­gan­i­sa­tion.

The awards, which made head­lines for post­pone­ment week after week, caused a stir early morn­ing as the or­gan­is­ers later an­nounced that the venue was changed from Cel­e­bra­tion Cen­tre to 1+1 bar on the ninth hour.

“We want to sue the Cel­e­bra­tion Cen­tre venue of­fi­cials for aban­don­ing us last minute. They stated that they have an­other church event hap­pen­ing, so they couldn’t ac­com­mo­date us, yet we had al­ready booked.

This was last minute re­sult­ing in us seek­ing last minute venue at 1+1 bar,” said Maxwell Ny­at­sambo, ZiRA rep­re­sen­ta­tive.

This did not go down well with some nom­i­nees who were still in the dark of what was hap­pen­ing, re­sult­ing in half the nom­i­nees not at­tend­ing the event.

Ac­cord­ing to a close source, the se­lected host for the red car­pet in­ter­views, Lil­lian Mad­yara af­fec­tion­ately known as “Hol­ly­wood Lee” also pulled out after the dis­or­gan­i­sa­tion of the show re­sult­ing in no show at the red car­pet as ev­ery­one was en­ter­ing the venue like board­ing a bus.

To make mat­ters worse, the event started two hours late be­cause of few peo­ple and since the venue was booked to 10PM, ev­ery­one was later chucked out hur­riedly for the next event be­fore the show ended.

The awards were later an­nounced hap­haz­ardly with now the mas­ters of cer­e­mony an­nounc­ing win­ners with­out nom­i­na­tion be­cause of time.

Again many peo­ple were later shocked to hear and see that some of the nom­i­nees were cut to three names com­pared to lists which were pub­lished, re­sult­ing in some stat­ing that it was al­ready staged.

The or­gan­is­ers broke the record in the his­tory of arts in Zim­babwe for hav­ing a nom­i­na­tion list with more than 100 names in about 30 cat­e­gories.

The event which was or­gan­ised by on­line magazine Celebrity Check saw bub­bly “news­bae” Rumbidzai Takawira and Justin Mahlahla host­ing the show with no guest of hon­our. The show acted like a tal­ent show as only up­com­ing young mu­si­cians such as K Gee 40, Nicci Cavaji and DJ Smith among oth­ers put a luke­warm per­for­mances while DJ Bh­elo cum comedian looked like a lost soul in bar as he dished out dry jokes cen­tred on ra­dio.

Hip-hop sen­sa­tion Blessed Zikhali af­fec­tion­ately known as 8L was dis­rupted on stage as he was to per­form as it was time out for the event. He didn’t not per­form and left the stage dis­ap­pointed. Beat­boxer Probeatz man­aged to light up the stage with his elec­tri­fy­ing per­for­mance which left the crowd in awe.

ZBC ra­dio sta­tions such as Power FM, Ra­dio Zim­babwe, Sport FM and Na­tional FM among oth­ers dee­jays dom­i­nated the awards as they scooped most cat­e­gories.

A clear anal­y­sis showed that since these were the first awards, it was bet­ter off just to ap­pre­ci­ate the good works by those who started ra­dio rather than hav­ing a vot­ing (com­pe­ti­tion) as it was now ob­vi­ous after it emerged that the pioneers scooped most awards.

It was later bor­ing after most win­ners who were not present to do their ac­cep­tance speech — “moments of fame” as other work­mates later col­lected the prize for them.

Zim­pa­pers Star FM ra­dio pre­sen­ters, KVG won the Most Pop­u­lar Ur­ban Fe­male Pre­sen­ter while DJ Mox scooped Best Ur­ban Male Pre­sen­ter.

Speak­ing at the event, show or­gan­iser Maxwell Ny­at­sambo said was de­lighted wit­ness­ing the ground break­ing cer­e­mony.

“ZiRA are first of its kind cel­e­brat­ing the ra­dio per­son­al­i­ties and force be­hind ra­dio. It wasn’t easy and need to thank ev­ery­one who un­der­stood our call last minute. Con­grats to the win­ners, through your sup­port next year would be big­ger and bet­ter. Some thought we would em­bark the show. We even vis­ited san­go­mas and churches for this event to be a suc­cess. We know me­dia wants to make news and thank you for cov­er­ing us,” he said.

Ra­dio per­son­al­ity Zandile Ndlovu bet­ter known as “The Zaza­li­cious One” said that the ini­tia­tive is a great one but it was, how­ever, a rushed one and the treat­ment they re­ceived from or­gan­is­ers wasn’t good. “The ini­tia­tive was great, how­ever, it was rushed. Such kinds of events that have pub­lic per­son­al­i­ties as our­selves will put them in the spot­light (Or­gan­is­ers). As nom­i­nees we weren’t up­dated on changes. Even at the event not even re­fresh­ments were given to us. What was re­ally meant to be a night of cel­e­brat­ing ra­dio ex­cel­lence felt far from it? As cus­to­di­ans of ra­dio pro­grammes we de­serve to be treated like the ra­dio royalty that we are,” she said.

Some who com­mented pro­vided that their iden­tity is pro­tected said the Na­tional Arts Coun­cil should chip in next year in­clud­ing spon­sors.

“I think the arts coun­cil should as­sist such ini­tia­tive be­cause we won’t be tol­er­at­ing this year. The awards are good as they are recog­nis­ing the works by those be­hind the mi­cro­phone but they should be han­dled proper and al­low room for cre­ative. They acted like a prize given cer­e­mony, noth­ing se­ri­ous. Who­ever is hold­ing the li­cence to do such should do much re­search and have re­sources to avoid loop­holes,” she said.

How­ever the awards ran un­der the theme, “Honour­ing a celebrity be­hind a celebrity” a brain­child of Agrippa Palaz and Mu­nashe Chi­dongwe.

The awards are meant for ra­dio per­son­al­i­ties, in recog­ni­tion of their work in in­form­ing and en­ter­tain­ing peo­ple while at the same time mo­ti­vat­ing them to work hard.

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