ZITF starts 2017 ex­hi­bi­tion cam­paign

Chronicle (Zimbabwe) - - Business Chronicle -

“The 2017 event runs un­der the theme ‘Har­ness­ing Link­ages for In­dus­trial Devel­op­ment.’ This theme con­tin­ues the in­dus­tri­al­i­sa­tion fo­cus of last year and goes a step fur­ther by en­cour­ag­ing par­tic­i­pants to col­lab­o­rate, both lo­cally and glob­ally as we move to­wards sus­tained in­dus­trial devel­op­ment,” she said.

“This call is par­tic­u­larly per­ti­nent as it comes at a time when the re­vival of the in­dus­try is still at the top of eco­nomic devel­op­ment agenda for Sadc and the African Union as the con­ti­nent tran­si­tions to own ben­e­fi­ci­a­tion and pro­cess­ing to ex­tract full ben­e­fits from ex­port­ing pro­cessed and man­u­fac­tured goods.”

Ms Ncube said prepa­ra­tions for the 2017 multi-sec­toral trade ex­hi­bi­tion be­gan in May after this year’s fair but had in­ten­si­fied after the theme had been re­vealed.

Mar­ket­ing and ad­ver­tis­ing of ZITF 2017, she said, was on­go­ing with an ag­gres­sive ex­hibitor and vis­i­tor re­cruit­ment drive and was tar­get­ing lo­cal and in­ter­na­tional par­tic­i­pants.

“In terms of en­cour­ag­ing in­ter­na­tional par­tic­i­pa­tion, a high level team has al­ready par­tic­i­pated in trade and busi­ness del­e­ga­tions to tar­get des­ti­na­tions in Europe and South­ern Africa,” she said.

Ms Ncube added that the team had also spent a week in the cap­i­tal pay­ing cour­tesy calls to for­eign en­voys sta­tioned there to en­cour­age them to strengthen trade ties be­tween Zim­babwe and their rep­re­sen­ta­tive coun­tries by par­tic­i­pat­ing in the 2017 expo. —@Bian­caMlilo.

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