Farm City opens branch in Gweru

Chronicle (Zimbabwe) - - Business - Wynne Zanamwe Mid­lands Reporter

A LEAD­ING agro-re­tail com­pany, Farm and City Cen­tre, has opened a branch in Gweru, its 36th in the coun­try.

Due to the in­creased num­ber of cus­tomers in the Mid­lands Prov­ince, Farm and City Cen­tre, which of­fers re­tail agri­cul­tural in­puts, build­ing ma­te­ri­als and gen­eral hard­ware, launched its third branch in Gweru on Satur­day.

Op­er­a­tions man­ager for the south­ern re­gion, Mr Cliff Mukumba said: “We have opened our new doors for the farm­ers in Gweru mainly be­cause of the in­creased num­ber of cus­tomers. We are just an­swer­ing the call of our cus­tomers who have been loyal to our re­tail com­pany and we also want to re­duce the con­ges­tion at the two other shops, which are lo­cated at the light in­dus­tries and the other one at Kudzanai bus ter­mi­nus.”

Farm and City Cen­tre has a strong re­la­tion­ship with its cus­tomers as it teaches them on dif­fer­ent as­pects on farm­ing.

“We con­sider farm­ing as a busi­ness and our cus­tomers, the farm­ers, should not en­counter losses when they are us­ing our prod­ucts.

“Hence­forth we have en­gaged in a sys­tem in which we teach our farm­ers on how to farm, use these prod­ucts. Ba­si­cally we ed­u­cate them from vet­eri­nary prod­ucts to farm­ing prod­ucts,” said Mr Mukumba.

The agro-re­tail com­pany has re­la­tions with the lead­ing seed com­pa­nies such as K2, Pan­ner, Seed-co as they work to­gether in pro­vid­ing seed prod­ucts for the farm­ers. — @wyn­nezane

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