TelOne launches ‘ground-break­ing ser­vice’

Chronicle (Zimbabwe) - - Front Page - De­scent Dube

TELONE has part­nered South Africa’s Dis­cover Dig­i­tal to launch what could be Africa’s first fully con­verged lin­ear on-de­mand mo­bile news and en­ter­tain­ment stream­ing ser­vice.

The in­no­va­tive prod­uct will be ac­ces­si­ble through dig­i­tal gad­gets by TelOne broad­band cus­tomers. The on-de­mand pack­age of­fers a se­ries of “kids” pro­gram­ming, movies, mu­sic videos, doc­u­men­taries and life­style pro­gram­ming. Clients also have an op­tion to sub­scribe to selected TV chan­nels that cover news, sport and other events at “com­pet­i­tive prices”.

TelOne cor­po­rate com­mu­ni­ca­tions man­ager, Melody Harry, said the new baby by the Sta­te­owned tele­coms com­pany would be a game changer in the sec­tor as it of­fers ex­cit­ing view­ing op­tions.

“True to an in­no­va­tion cul­ture and driven by part­ner­ships, TelOne cus­tomers can also rent the lat­est movies, and in­di­vid­ual li­brary movies not in­cluded in the sub­scrip­tion on-de­mand pack­age, even with­out a sub­scrip­tion,” said Harry.

She said the new prod­uct of­fers in­te­grated pay­ment chan­nels, al­low­ing cus­tomers to sub­scribe, buy/rent movies us­ing mo­bile money and other dig­i­tal pay­ment plat­forms as well as pur­chase vouch­ers in-store at any TelOne out­let.

Harry said the strate­gic launch of dig­i­tal en­ter­tain­ment on-de­mand fol­lows re­cent com­ple­tion of the $98 mil­lion China Exim fa­cil­ity sup­ported Na­tional Broad­band Project, which has en­abled the land­ing of in­ter­net band­width at a lower cost and en­hanced the de­ploy­ment of fi­bre to the home. The firm has al­ready con­nected 33 000 homes and is tar­get­ing 100 000 by 2019.

TelOne man­ag­ing direc­tor, Mrs Chipo Mtasa, said they were ex­cited to be launch­ing a “ground­break­ing ser­vice”, which will en­hance ser­vice range to broad­band cus­tomers.

“With the com­ing of our fixed mo­bile con­verged net­work, the part­ner­ship with Dig­i­tal En­ter­tain­ment On-De­mand will en­sure that TelOne re-as­serts it­self in the mar­ket as a gi­ant in the dig­i­tal com­mu­ni­ca­tion and en­ter­tain­ment space,” she said.

Dis­cover Dig­i­tal man­ag­ing direc­tor, Mr Stephen Wat­son, said the new con­verged, lin­ear chan­nel and on de­mand ser­vice, of­fers Zim­bab­weans a one stop shop of sub­scrip­tion video on de­mand, trans­ac­tional video on de­mand and TV chan­nels.

“This is an ex­cit­ing launch on a num­ber of fronts. But in par­tic­u­lar be­cause it is a sig­nif­i­cant move for a Tier 1 state-owned African telco busi­ness go­ing to mar­ket with an ad­vanced dig­i­tal en­ter­tain­ment of­fer­ing such as this,” he said.

Mr Wat­son de­scribed TelOne as an early adopter in Africa in terms of build­ing com­pelling value added ser­vices to com­ple­ment its data of­fer­ings.

“There is a strong re­al­i­sa­tion that as a telco, it can­not con­tinue with a pure voice and data play, it needs to change its mod­els and move with the times,” he said.

Despite chal­lenges and strin­gent pro­cure­ment cri­te­ria, TelOne has moved quickly to­wards a sus­tain­able model that de­liv­ers ad­di­tional value to its cus­tomers,” said Mr Wat­son.

TelOne has re­de­fined it­self to be­come an in­no­va­tive fixed mo­bile con­verged com­mu­ni­ca­tion ser­vice provider that of­fers fast, af­ford­able and re­li­able telecom­mu­ni­ca­tion ser­vices to in­di­vid­u­als, homes, busi­nesses, ed­u­ca­tional in­sti­tu­tions and Gov­ern­ment de­part­ments.

The firm has the widest net­work cov­er­age in Zim­babwe an­chored on its ro­bust back­bone in­fra­struc­ture, fi­bre, satel­lite and tra­di­tional cop­per. It de­liv­ers high in­ter­net band­width to the or­di­nary Zim­bab­weans. Harry said as a com­pany TelOne be­lieves that in­no­va­tion was key to sur­vival in the dig­i­tal age hence it has con­tin­ued on a path to strengthen re­search, de­vel­op­ment and in­no­va­tion unit, which has de­liv­ered the new DEOD prod­uct.

The com­pany has pledged to con­tinue to ex­plore the value added ser­vices space as a way to en­hance its ser­vice of­fer­ing and im­prove client ex­pe­ri­ence while in­creas­ing rev­enue streams. — @De­coDe­cent2

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