Al­berta drops $23.4 mil­lion to pro­mote pipe­line ex­pan­sion

PressReader - BRUCE_CAROL_ROWE Channel - Al­berta drops $23.4 mil­lion to pro­mote pipe­line ex­pan­sion
The Al­berta gov­ern­ment is spend­ing $23.4 mil­lion to con­vince Cana­di­ans why a ma­jor oil pipe­line project is needed.The mar­ket­ing cam­paign, Keep Canada Work­ing, is aimed at get­ting peo­ple to sup­port the Trans Moun­tain pipe­line ex­pan­sion.The project would triple the amount of oil that flows from Al­berta to the B.C. coast for ex­port and in­crease its value.The mes­sage is that Trans Moun­tain would boost Canada’s econ­omy and sup­port jobs across the coun­try.The money is for tele­vi­sion, ra­dio, news­pa­per, in­ter­net and bill­board ads.Pre­mier Rachel Not­ley says the cam­paign is money well spent.“It is a win to make sure that more Cana­di­ans un­der­stand it (Trans Moun­tain) bet­ter than maybe they did a few years ago,” Not­ley said Thurs­day.“It is ac­tu­ally about the eco­nomic pros­per­ity and se­cu­rity of Cana­di­ans from across this coun­try.”Al­berta’s United Con­ser­va­tive Party Op­po­si­tion says the mar­ket cam­paign is too late.Chris­tine Wy­att, a party spokes­woman, says the NDP gov­ern­ment should have pro­moted the mer­its of the project ear­lier.The Fed­eral Court of Ap­peal quashed Ot­tawa’s ap­proval of the project in Au­gust, cit­ing the Na­tional En­ergy Board’s fail­ure to ex­am­ine how it would af­fect the ocean ecosys­tem, in­clud­ing en­dan­gered killer whales.It also found Canada failed to mean­ing­fully con­sult with First Na­tions.The fed­eral gov­ern­ment, which pur­chased the project for $4.5 bil­lion, ordered the en­ergy board to re­view the con­cerns. A re­port is ex­pected next month.

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