A PERFECT PLACE TO CELEBRATE LIFE
INTERVIEW - MR. MYKHAILO SHMATOV, GENERAL MANAGER OF NIKKI BEACH RESORT & SPA MONTENEGRO
Nikki Beach Resort & Spa Montenegro is currently the latest venue to open from the globally renowned Nikki Beach Global brand which encompasses 5 resorts, 11 beach clubs, and residences, with properties in Oman, Azerbaijan, Antigua and Ras Al Khaimah set to open in the coming years. What de nes the brand DNA of Nikki Beach?
Nikki Beach has organically grown into a global lifestyle and hospitality company strictly by word of mouth and a contagious ‘Celebration of Life’ mentality. Our original beach club in Miami Beach was a secret that guests discussed only among their closest friends and family, which kept our growth authentic and mighty. By encouraging our visitors to ‘Tell Only Your Best Friends’, the brand has developed a ‘tribe’ of regulars who are now eager to enjoy a barefoot luxury experience at our destinations worldwide. is niche community is at the core of our brand and is a testament to our loyal customers who return to Nikki Beach year a er year. As we re ect on 25 years in business, we look back on what’s made the brand so strong. Much of our success can be attributed to our six signature elements - music, dining, entertainment, fashion, lm and art – which we seamlessly intertwine to create the magic of Nikki Beach. Each element is present daily in the way we run our business, creating an atmosphere that caters to foodies, culture seekers, art enthusiasts, and fashionistas all across the globe.
At that point what is the nd secret of Nikki Beach Resort & Spa Montenegro that makes it unique in particular?
It is also a complex of features we are proud of. e most obvious answer would be the location: we are nestled on the shores of the Mediterranean’s only ord, Boka Bay, with stunning panoramic views of the Adriatic Sea. Guests are o en le awe-inspired by the majestic mountain views while they relax and indulge in cocktails by the in nity pool. Nikki Beach Resort & Spa Montenegro has two private jetties and six anchors, which makes it a perfect spot for guests coming on yachts. For those seeking a vibrant atmosphere, our beach club stands out as a unique place for music lovers, where they can enjoy tunes from guests and resident DJS while enjoying creative coastal cuisine, nest champagne, and signature cocktails. With a range of amenities and spectacular surroundings, Nikki Beach Resort & Spa Montenegro’s magical waterfront property perfectly captures the spirit of the Mediterranean and o ers something for all types of visitors. Additionally, the steadfast support of the local community is integral to our success. We prioritize sourcing the freshest ingredients, including sh, meat, and vegetables, directly from local farmers. It’s worth noting that our company also provides opportunities for locals to gain international professional experience and build careers within the Nikki Beach Global family.
What are your expectations of the season to come?
We are preparing for an outstanding season, probably one of the busiest in the history of Nikki Beach Montenegro. Such trendy DJS as KC Lights, Natalia Paris, Amine K, HVMZA, and Joezi are taking the stage in Nikki Beach Montenegro in 2024: in total 12 guest DJS are going to perform with us this summer. In July and September two signature Nikki Beach events - the White Party and the Red Party are coming back to us a er a year of absence, as well as a series of Nikki Beach theme parties throughout the season. We are also concentrating on the dining experience in our restaurant, implementing delightful experiences at Nikki Beach Restaurant and featuring Michelin-star Dinner in May, a Full-moon Dinner in July, and introducing the concept of Amazing Sunday Brunches taking place last Sunday of each month. Apart from that we have extended our dining o ers and developed a brand-new evening menu, highlighting the blend of the local and Mediterranean cuisines. As for the hotel, our outdoor pools, surrounded by palm trees and facing the islands of St. Marko and our Lady of Mercy have been upgraded with heating and new vegetation. Furthermore, we are introducing 4 new rooms and a new suite category with state-ofthe-art amenities and authentic design.
How would you rate Montenegro as a luxury destination compared to other destinations?
Montenegro has been increasingly recognized as a luxury destination in recent years due to its stunning natural beauty, rich cultural heritage, and upscale accommodations. It o ers a mix of luxurious seaside resorts, boutique hotels, and high-end experiences catering to discerning travelers. In comparison to other luxury destinations, Montenegro may o er a more intimate and authentic experience, as it is still emerging as a luxury destination compared to more established ones on the Mediterranean coast. However, Montenegro’s charm lies in its unspoiled landscapes, exclusive yacht clubs, and luxury villa rentals, making it an attractive option for those seeking luxury in a less crowded and more o -thebeaten-path setting.