Advertisers embrace cyber marketing
Mobile marketing is turning out to be a top priority for advertisers in China and will drive up to 80 percent of all digital advertising spend by 2019, recent reports said.
The market size is expected to reach nearly 500 billion yuan ($72.6 billion) by the end of 2019, giving China a key role in the $200 billion global market.
“Advertisers have certainly noticed the increasing phone penetration in Chinese people’s everyday life and want to make full use of it. Enhanced efficiency of marketing technologies like ‘enterprise marketing software suites’ and ‘data management platform’ makes them more confident of targeting audiences’ needs and preferences,” said Wilson Chen, COO of marketing data technology company AdMaster.
This year, mobile internet users in China have grown to over 753 million, with people accessing the internet through hand-held devices everywhere, almost round the clock.
Consumer behavior certainly has a strong influence on content creators, app developers, hardware makers, and service providers, Chen said.
The year witnessed the rise of social media platforms and video platforms, which increased the avenues available for digital advertisers.