CLEAN LA­BELS: EA­TING EVEN WITH THE EYES

Excelencias Gourmet - - Delicatessen -

Hy­dro­ge­na­ted Di­po­tas­sium Phosp­ha­te, that’s one of the in­gre­dients of po­pu­lar Cof­fee Ma­te. Do you know what that is?... I don’t know eit­her. Ho­we­ver, it is part of those tas­tes we just can’t put away from our mor­ning cup of cof­fee. This is the kind of cir­cums­tan­ces whe­re the gro­wing “Clean La­bel” trend gains mo­men­tum. Re­cei­ving clear and un­ders­tan­da­ble in­for­ma­tion even in the va­se, that’s the pro­po­sal. This re­qui­re­ment seems to be ta­king hold.

Ac­cor­ding to the Har­vard Bu­si­ness Re­view, a Clean La­bel shows clear in­for­ma­tion on the in­gre­dients’ ori­gins. Such terms as “na­tu­ral”, “ad­di­ti­ve free” and “or­ga­nic” spear­head this prin­ci­ple that, be­yond being trendy, stands

out as a slow but so­lid trans­for­ma­tion.

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