EIT­HER “A LA HABANERA”

Excelencias Gourmet - - Habana 500 -

Gi­ving foods and drinks na­mes that sug­gest geo­grap­hi­cal ori­gins or lo­ca­tions brings about an inevi­ta­ble re­la­tions­hip bet­ween the pla­ce where the dishes we­re crea­ted and the sen­so­rial as­pect tac­ked on it.

Far beyond the mar­ke­ting ru­se, a mes­sa­ge that could ma­ke sen­se and even­tually turns to a lo­cal or re­gio­nal re­sort trig­ge­red by af­fec­ti­ve mo­ti­va­tions, that na­me-ca­lling pro­cess should abo­ve all bear an au­tocht­ho­nous and aut­hen­ti­city mea­ning. Ot­her­wi­se, di­sap­point­ment could lead to fai­lu­re and lack of con­fi­den­ce among patrons. What’s mo­re, ap­pe­lla­tions in terms of le­gi­ti­ma­te pro­ducts, evo­ca­tions, lon­gings, and even con­gra­tu­la­tory forms –es­pe­cially re­la­ted to lo­ca­tions and peo­ple- should ne­ver be ru­led out.

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