EITHER “A LA HABANERA”
Giving foods and drinks names that suggest geographical origins or locations brings about an inevitable relationship between the place where the dishes were created and the sensorial aspect tacked on it.
Far beyond the marketing ruse, a message that could make sense and eventually turns to a local or regional resort triggered by affective motivations, that name-calling process should above all bear an autochthonous and authenticity meaning. Otherwise, disappointment could lead to failure and lack of confidence among patrons. What’s more, appellations in terms of legitimate products, evocations, longings, and even congratulatory forms –especially related to locations and people- should never be ruled out.