SANTIAGO PERALTA: “PACARI, A CHOCOLATE WITH KARMA”
What started out as a mom-and-pop company in Ecuador, founded by Santiago Peralta and Carla Barbotó, has panned out to be a legit revolution for the confectionary industry. Sustainability, biodynamic crops and direct trade with small-scale planters speak volumes of the brand’s expansion worldwide, now boasting presence in nearly 50 countries and taking the lead in such contests as the International Chocolate Awards, in which it has nabbed over 160 awards.
“Pacari is a kind of chocolate that calls on conscience: living the moment, tasting, searching, connecting with oneself and with our environment. Once you’ve tasted it, it’s way too hard to choose a different brand. It’s like in wines, in which people are learning to consume these products carefully and in a piecemeal fashion,” says Peralta, who became the first Latin American native to be recognized as the World’s Best Confectioner by the Fine Chocolate Industries Association.