What’s in a name?

The Buenos Aires Herald is dead. Long live the Buenos Aires Times.

Shakespeare asked in the voice of Juliet: “What’s in a name? That which we call a rose, by any other name would smell as sweet.”

So, what’s in a name? Unfortunately, the real Herald needs a new name because the media group that says it owns the name hopes to profit by selling what remains of the newspaper, which ceased publication a month ago. It was killed off on July 31, 2017, after 141 years fighting for an open and democratic Argentina.

By “the real Herald” I mean the soul and spirit of the democratic newspaper along with a constellation of journalists and faithful readers that continued to exist after December 30, 2007. That was the day when Sergio Szpolski acquired the newspaper in murky circumstances.