What’s in a na­me?

Perfil (Domingo) - - SOCIEDAD - CONTINUES ON PA­GE 16

The Bue­nos Ai­res He­rald is dead. Long li­ve the Bue­nos Ai­res Ti­mes.

Sha­kes­pea­re as­ked in the voi­ce of Ju­liet: “What’s in a na­me? That which we call a ro­se, by any ot­her na­me would smell as sweet.”

So, what’s in a na­me? Un­for­tu­na­tely, the real He­rald needs a new na­me be­cau­se the me­dia group that says it owns the na­me ho­pes to pro­fit by se­lling what re­mains of the news­pa­per, which cea­sed pu­bli­ca­tion a month ago. It was ki­lled off on July 31, 2017, af­ter 141 years figh­ting for an open and de­mo­cra­tic Ar­gen­ti­na.

By “the real He­rald” I mean the soul and spi­rit of the de­mo­cra­tic news­pa­per along with a cons­te­lla­tion of jour­na­lists and faith­ful readers that con­ti­nued to exist af­ter De­cem­ber 30, 2007. That was the day when Sergio Sz­pols­ki ac­qui­red the news­pa­per in murky cir­cums­tan­ces.

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