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Argentina’s Ualá valued at US$2.45 billion after financing round

Pierpaolo Barbieri’s firm valued at US$2.45 billion in a financing round led by Japanese conglomera­te Softbank Group Corp and Chinese Internet giant Tencent Holdings.

- BY JORGELINA DO ROSARIO & CAROLINA MILLAN

Argentine financial services start-up Ualá was valued at US$2.45 billion in a financing round led by Japanese conglomera­te Softbank Group Corp and Chinese Internet giant Tencent Holdings Ltd.

Both companies are boosting their stake in the Buenos Aires-based firm through a Us$350-million series D financing round, along with early backers including the billionair­e George Soros, Goldman Sachs Group Inc, Ribbit Capital and Monashees. New investors in the round include hedge fund D1 Capital Partners, 166 2nd LLC and angel investor Jacqueline Reses.

Ualá will use the funds to double its workforce to more than 2,000 employees by the end of next year as it develops new business units, and accelerate growth plans in Mexico, according to founder and chief executive officer Pierpaolo Barbieri.

The company has issued more than 3.3 million prepaid Mastercard­s to shoppers in Argentina and some 200,000 debit cards in Mexico.

“Less than four years since the launch of the company, we have over 10 percent of the country on the Ualá ecosystem,” Barbieri said in a phone interview, speaking of the Argentine market. “We are going to reach operationa­l breakeven in Argentina next year.”

Like many other financial technology firms in the region, the company has experience­d faster growth during the coronaviru­s pandemic, as Argentines were forced to turn to online options due to strict lockdowns. About 22 percent of Argentines between the age of 18 and 25 have a Ualá card, according to the company’s data.

“Our investment will propel the next stage of their vision, furthering a regional ecosystem that can make financial services more accessible and transparen­t across Latam,” said Marcelo Claure, CEO of Softbank Group Internatio­nal.

Barbieri, who said the company’s main competitio­n continues to be cash, declined to comment on expansion plans in Latin America after starting operations in Mexico in 2020. The start-up is awaiting approval from Argentina’s Central Bank for its acquisitio­n of digital bank Wilobank earlier this year.

The mobile payments company says its growth push is already fully financed by this latest round and it isn’t planning to go public for several years.

“This round gives plenty of fuel for our big ambitions,” Barbieri said. “Thinking about an IPO is premature.”

BRUBANK PLANS PUSH INTO COLOMBIA, PERU IN 2022

Argentine digital bank Brubank, founded by a former Citigroup Inc executive, is looking to expand to Colombia and Peru in 2022 after raising more financing at the end of this year.

The Buenos Aires-based company is planning a Series B funding round during the last quarter of 2021 to invest more in Argentina and to finance an expansion into South American markets that appear under served at the moment, Chief Executive Officer Juan Bruchou said in an interview.

“We see more opportunit­ies in Colombia and Peru to kick off our regional growth bet,” Bruchou said. “We are studying other economies, but there are too many players in Brazil and Mexico right now.”

Brubank has already filed the request to operate as a commercial bank in Colombia, and it’s in the process of doing the same in Peru.

Brubank, which offers debit cards and banking through a mobile app with no branches, has doubled the size of transactio­ns and deposits in the last seven months during intermitte­nt lockdowns in South America’s second-largest economy. The growth seen during the coronaviru­s pandemic – like many fintech firms – has been faster than expected with consumers turning to formal banking options and online payments. Half of Brubank’s clients never had a bank account before.

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