Perfil (Sabado)

GOVERNMENT INTERVENES AMID WORLD CUP STICKERS DROUGHT

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Ashortage of World Cup stickers in footballcr­azed Argentina is triggering a public commotion and even forcing the government to intervene.

The stickers, a World Cup tradition for decades, are few and far between in Buenos Aires. On Tuesday afternoon, Argentina’s commerce secretary convened the sticker manufactur­er, Italian firm Panini SPA, and a local union of kiosk stands that sell the stickers to reach a compromise.

Panini says demand for this year’s World Cup is up by 40 percent compared to the last tournament, outpacing the company’s own expectatio­ns and production, according to La Nación. The kiosk union says Panini isn’t providing adequate supply.

The government interventi­on – a move by an administra­tion known for its unorthodox approaches to issues from inflation to exports – also speaks to the local football craze. Argentines’ sticker fixation in recent days has led to wall-to-wall media coverage, viral comments on social media and endless group chats on Whatsapp bantering about the shortage.

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